How to Start a Vacation Rental Property Management Business


With the growing popularity of vacation rental properties, owning and operating a successful vacation rental management company may be tremendously profitable. However, don’t go into this business thinking it’ll be as simple as putting up a few Airbnb ads on behalf of your neighbors and seeing the money pour in.

Sure, it’s profitable, but it’s also a cutthroat business. You’ll need to brush up on your marketing, research, and networking abilities to run a profitable Vacation Rental Property Management Company.

What Are the Most Important Factors to Consider?

Running a profitable vacation rental business is not easy, as I have stated. Many variables must be considered, including the purchase, maintenance, marketing, and rental of these homes to travelers.

But, most essential, you’ll need to settle on your business’s strategy right away.

1 – Investing in your own homes

Investing in your own properties necessitates extensive study on market demand for specific locations, seasons, and other elements that will assure a steady stream of guests and a fair price for the property.

2- Taking care of properties for the benefit of their owners

This alternative is less demanding in terms of start-up charges unless you have a lot of cash on hand. If you want to persuade homeowners to put their keys – and money streams – in your hands, you’ll need to be exceedingly knowledgeable about the vacation rental inventory checklist.


Consider isolated areas that have more attraction during specific times of the year if you want a seasonal business with slower months during which you may recover your breath and work on business strategy.

If, on the other hand, you’d rather invest in a business that makes a continuous profit year after year, you’ll want to open your doors in a city or invest in an evergreen holiday resort that attracts visitors from January to January.

Supply and Demand

It is critical that you select areas that attract a large number of visitors. At the same time, keep in mind the number of available short-term rental possibilities in the neighborhood.

Make sure you’re investing in an area with plenty of attractions and a thriving tourism scene by doing your homework. To set yourself apart from the competition, you could focus on less common types of rentals (such as villas or apartments, or eco-friendly holiday rentals).

What Is The Profitability Of A Vacation Rental Management Company?

The vacation rental market is unquestionably successful, with over $80 million in the income generated in 2019. The average revenue per user might be in the $100,000 range, depending on the quality of the property, the degree of service offered, and the efficiency and effectiveness of internal operations.

Implementing a dynamic pricing model that reflects dips and spikes in demand is the primary approach for optimizing your profit, regardless of the size and shape of the properties you manage. The Airbnb clone script owner’s guide will offer you a better understanding of how profit works.

Is it necessary for me to hire employees for my property management firm?

Solo vacation rental managers, on the other hand, can do very well for themselves if they have the correct tools.

However, depending on the size of your properties, you may choose to outsource operations or hire in-house staff for services such as cleaning, maintenance, or even administrative assistance, such as an Airbnb virtual assistant.

What Vacation Rental Management Software Is Available?

I believe that getting dependable Management Software is one of the best investments you can make for your entire Vacation Rental Management Business journey!

You might think that managing your vacation rental property manually is the way to go at first, but you’ll quickly realize that rising guest expectations combined with increasingly complex vacation rental property management operations make purchasing Vacation Rental Management software a necessity, if not essential.

It’s vital to look for dependable software that can assist you with tasks such as balancing listings on numerous booking platforms, managing your staff, and providing excellent service and experiences to your guests via automated messages, home automation, personalized guidebooks, and more.

You might want to learn more about why you should use Hostway as your vacation rental software of choice.

What’s the Best Way to Get Started?

Starting a Vacation Rental Business will necessitate the following procedures once you have the answers to all of the essential considerations we covered above.

Step 1: Choose the services you’ll provide.

As a Property Manager, you have a variety of responsibilities to choose from, and your amount of involvement is totally up to you.

It can be tough when you take on more clients if you start out providing full-service management and doing all of the work yourself without any aid or personnel. If you solely offer marketing services, on the other hand, you may be significantly limiting your capacity to scale.

As a result, it’s critical to strike the correct balance based on your talents and capacities.

Step 2: Determine your maintenance and housekeeping needs.

In most cases, a management business offers both scheduled and on-call maintenance, which is then outsourced to local plumbers, electricians, landscaping companies, and other service providers. In fact, putting together a vacation rental team could be beneficial.

The development of Airbnb spawned a slew of new businesses, including vacation rental maid services that include professional linen washing, scheduled deep cleaning, and even key deposit and retrieval.

As your company expands, you might want to consider hiring an in-house team.

Step 3: Determine Concierge Services

This is a very hands-on position that entails greeting guests for each booking, which includes meeting them at check-in time, handing them keys, and orienting them to the property.

Guests coming by plane or rail can be picked up and dropped off by some management agencies. This would fit under concierge services, but there should be a fee associated with it.

Step 4: Make sure your marketing is in order.

Your ability to keep a steady supply of bookings for your clients will be the backbone of your vacation rental management company. Your customers are likely to be interested in marketing services such as:

  • Services that provide listings 
  • Vacation rental photography 
  • Management of reservations
  • Development of a website
  • Site optimization
  • Top email marketing tips for vacation rentals

Step 5: Make sure your contracts are in order.

Rental management firms will typically give clients two sorts of contracts: commission and guaranteed. Due to its ease and sense of security for property owners, the latter is becoming increasingly popular these days.

A commission-based model will often include flat fees for services like cleaning and maintenance, as well as a percentage of booking earnings that will be deducted from the owner’s monthly profit split.

Guaranteed models guarantee a monthly payment to property owners. The management business, in essence, operates a Rental Arbitrage scheme. This might be substantially more rewarding for management, depending on your research and bargaining skills.

Step 6: Gather all of your legal documents, liabilities, and certifications.

I strongly advise seeking legal guidance when establishing client contracts in order to protect your vacation rental business, since you need to restrict your obligations as much as possible while taking ownership of someone else’s private property.

To ensure you don’t miss out on business, both your client contracts and rental contracts for guests should be written by a professional.

Bonus: To operate a vacation rental business in some US states, you’ll need a property management certification. Before giving your services, make sure you are familiar with the rules and regulations, such as Airbnb subletting limits.

Step 7: Begin onboarding your partners.

You may just need a few independent contractors to get started, depending on the size of your company — especially when it comes to maintenance. Cleaning, on the other hand, is a more common requirement.

Regardless of your initial goals, doing some research and compiling a Rolodex of local firms to contract with is highly suggested.

Check to see if your present client agreements will cover the costs of either approach. When you decide to make modifications to support expansion, there will be no losses or need for re-negotiation with present clients.