A website’s loading time is one of the most crucial parts of any digital business. Websites that load faster have higher conversion rates, lower bounce rates, and better user retention. But how do you go about making your website faster?
One of the best ways to optimize your website is through a WordPress site speed optimization process. This step involves choosing the right website theme or hiring a digital marketing agency for their WordPress page speed optimization service. But apart from these two, there are more ways to optimize their website.
Whether you do it yourself or hire an agency to do it for you, you first need to determine the minimum render time your website needs to load. You must test the speed of your website in several ways. As mentioned, the loading time of a website has a significant effect on your business. The more time it takes for your website to load, the more chances your potential customers will leave your site.
One of the easiest ways to improve the performance of your website is to compress your image files. This allows you to minimize the amount of data your visitors need to download. The smaller the file size, the faster it will load.
Another easy way to improve your website’s performance is to use a content management system (CMS) to manage your pages. This allows you to streamline your content retrieval and editing processes.
Using a few common meta tags can also help you optimize your website for search engine optimization (SEO). These include a primary keyword in the slug and a keyword in the headline. Also, make sure that you have other primary keywords in the body copy of your website. This helps search engines determine what content to display and what not to.
As a business owner, you should also optimize your website for mobile. With the number of smartphones rising, you will want to ensure that your website is readable on various devices. The biggest advantage of optimizing your website for mobile is that it can bring in a larger audience and may lead to more conversions.
Build an Optimized Website with Digital Marketing Philippines
With the competition for online rankings getting more challenging and Google’s improvements, ensuring that your website is accessible to your existing and potential customers is more than necessary.
Along with optimizing your website, it is also essential to keep a positive brand reputation. And that is one of the services Digital Marketing Philippines (DMP) offers. To know more about brand reputation, you can check this infographic by DMP.