If you’re a small-business owner, it’s easy to seem like you’re turning plates that range from accounting duties to the day-to-day activities of your company. This is why, when you add marketing to the mix, you’ll have little idea of where you should go. Marketing is one that, unless you’re in the field, many people have no idea about and how to create a successful marketing plan for their company.
Marketing is an ever-changing function that is the foundation of every company we have today. It is essential that business owners keep up-to-date with trends, recognize the importance and make the investment in the right areas. Where to start in the myriad of social media channels as well as abbreviated terms? Let me show you.
In its most basic form, the purpose of marketing is to increase sales, however the methods to accomplish by marketing are endless. Like I said earlier marketing is always evolving which makes it a maze to navigate.
Here’s a list of non-negotiable marketing requirements for small companies:
* Facebook and Twitter accounts (the ones that support the business you run)
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* Website or at a minimum at a landing page
* Contact information (e.g. email, address and phone number)
* Customer reviews
Before you can develop a marketing plan or strategy, you need to understand the needs of what your clients want. Once you have this information the marketing strategy you choose to implement should focus on how your business can meet those needs and solves any issue your customer has.
It’s the common belief that in order to get your message known and get your name in front of the right people you have to spend money, however thanks to technology and the multitude of free websites we are able to access it’s never been more easy to advertise your company. So, how do you convey what you’re trying to say to clients without reducing your margins of profit?
Utilizing Social Media
According to one study over 3 billion people in the world are on social media, with an average use of around 145 minutes! It’s likely that there’s a good likelihood that your ideal customer is using one of these platforms. An easy and affordable way to utilize social media to promote your business is to do “organic publishing.” Begin by selecting the platform that is most suitable for your clients. For example, if your business is seeking young people aged between 18 and 21, then LinkedIn isn’t the best choice for you. After that, you should optimize your page and start posting consistent quality content.
Email Marketing
You might think that the growth of SMS as well as social media communications may indicate the increase in people checking out the emails that arrive in their inboxes But you’re not! At an estimate of 319.6 emails received and sent each day in the past year, it’s safest to say that email is here to stay Sorry you, Herr. Zuckerberg. Set a goal to increase your email subscriber list and begin to develop an email marketing plan.
Content Content Content
I’ve witnessed companies time and time with a great product or service, but no digital evidence to prove it. In recent years, images and video content have emerged as the top choice for communication with consumers. This shouldn’t be surprising given the fact that studies have revealed that we are more likely to recall information when it’s associated with images.
For those who are stuck here’s some examples of material:
* Posts on social media
* Emails
* Webinars
* Verbal product descriptions
* Visual tours
* Blog posts
* Videos
* Graphs
* Pictures
Marketing for small-sized businesses can be transformative and my top recommendation to start is to start small. Don’t overthink it do not rush into investing your hard-earned profits and do not be afraid to utilize outsourcing services to assist you with areas that don’t fall within your capabilities.
About the writer: Andrew Straus is a contributor and active member on (https://porelclima.es/williamjames). He is currently an active blogger in the tech, Fashion, Travel, Digital Marketing niche. During his free time, he loves to play cricket and football.
