Animation for SaaS products is fast becoming a big nowadays. SaaS is just becoming common across the board, but it will take time, which is why it is important to familiarize viewers with this concept. Software as a system offers unimaginable possibilities to users, and this will continue in the new future. Therefore, SaaS product video makers must design a specific marketing strategy that could easily familiarize users with video animation production and how it serves the purpose. SaaS products offer revolutionary functionality to users, a reason why it is becoming increasingly important across all platforms and channels.

Videos are no longer just a part of an overall marketing plan. They represent the heart of campaigns and communications, especially in terms of strategy on social networks, the use of which is spreading and intensifying exponentially. Video dominates social networks, and there is massive emergence of TikTok. It is essential to realize the importance of video marketing because if a company does not publish videos yet, it is likely to lose market share. It can easily catch up. The simpler the content for most videos, the more authentic it seems to audiences.

Video production is becoming less expensive, and a simple smartphone is enough to shoot high-quality videos. Videos are now cheaper and easier to make. Video can seem complex when identifying the cameras, lights, and editing software needed. Each section of this guide gathers all the information you need to ensure a successful video marketing strategy.

Why Should You Prefer video animation

Video animation became a more popular marketing content format. In 2017, they reached number one on the list of marketing tactics to employ. In 2018, videos evolved from a mere marketing tactic to an overall business strategy. In 2021, companies were measuring the results obtained and realizing that the impact is such that the video marketing strategy should involve all the teams who communicate with each other to meet with success. Videos are the strategy for the present and the future. As proof: in 2021, 85% of consumers wanted brands to broadcast more videos; in 2022, estimates predict that video viewing will account for 82% of online traffic.

Video is no longer reserved for entertainment purposes. The commercial strength of the company depends on it: most consumers say they have purchased a product or service after watching a video broadcast by the brand. Many companies find that video has directly impacted their sales.

Video has transformed marketing methods and consumption patterns and revolutionized how sales teams connect with prospects and convert them. Likewise, this medium has changed how customer service teams help and retain buyers. Video animation production proves undoubtedly helpful throughout the entire business cycle, not just for improving brand awareness.

Video can do more than increase engagement, a versatile tool for sales reps along the path to purchase. Analytics also help sales teams qualify and prioritize undecided or uncommunicative leads. There are many options for customer service teams: implementation, information or overview videos, or even video calls to answer a question or share a customer story. Videos can give rise to a personalized and in-depth customer experience.

While 61% of companies plan to increase their video marketing budget for 2022, 44% note that the cost of creating video animation production is the way forward, and 51% note that the process is more straightforward now; video production serves all brands.