Investing in SEO in a competitive eCommerce landscape is important. And while eCommerce businesses can learn search engine optimization and optimize their online stores themselves, building and implementing SEO strategies require a lot of time, patience, and technical expertise.
Hiring the right SEO agency can help your company achieve real and measurable SEO results. Finding the best Shopify SEO agency, however, can be difficult. Knowing what to look for in an SEO company can save you time and help you get a better return on your investment.
Here are some pointers on how to choose the best SEO agency for your Shopify website.
Look for Shopify SEO experts who want to increase the quality of your website, not just the traffic. Traffic and ranking high on search results are important but focusing on your website’s entire SEO profile is the difference between a long-term and a quick SEO fix. Look for a professional who takes a holistic approach to SEO and digital marketing.
You can determine an agency’s SEO approach by looking at the results of their clients. Request to see case studies and check if the SEO strategies they used are focused on achieving results that can impact the website long after the campaigns are finished or if they used band-aid solutions to technical SEO issues.
Study how the company’s SEO techniques have helped other firms enhance and sustain their internet marketing efforts. Also, check if the problem the company originally sought the agency for was addressed.
Aside from looking at case studies, you should also check reviews and testimonials from their clients. When looking at reviews, be wary of a company that has no single negative review. No one is perfect at all times. When reviews are all positive, it’s possible that they are fake.
SEO for Shopify
Learn some SEO yourself. Study on-page and off-page SEO, keyword research, content marketing, as well as Shopify’s SEO limitations. It will be easier to weed out SEO agencies who claim they are SEO experts when it comes to Shopify if you do have an SEO background and understand SEO talk.
When you do the discovery call, take it as an opportunity to learn more about the company, their Shopify SEO services, their plans for improving your website’s search visibility, and their timeline for solving your SEO issues.
Cost of Service
The cost of SEO is not always indicative of the quality of the service. Some agencies provide excellent outcomes at a low cost while others underdeliver at a hefty premium.
While low-cost SEO packages may appear appealing, they are not always the best option. Competitor analysis, keyword research, link acquisition, on-page optimization, and other tasks necessitate knowledge, talent, and time.
Not all agencies that charge low are bad, but here are some of the reasons why you might want to think twice before hiring them:
● They may be using black hat SEO which are a collection of uncouth SEO practices most disapproved by Google that can result in penalties that will hurt organic rankings.
● They may be using outdated SEO strategies.
To tell a good SEO agency from a bad one charging the same price, check what they have to offer and compare them against each other.
When you’re ready to hire, check out 1Digital® Agency. This Shopify SEO agency is a Shopify Plus Partner. Shopify Plus Partners are vetted by Shopify itself and have passed a rigorous membership test so that when you hire them, you know you’re getting the best value for your money.
1Digital® Agency specializes in eCommerce SEO and has been helping eCommerce businesses get a foothold in the industry and grow their business for more than 10 years. Get in touch with them today via the link above or at 888-982-8269.