A sales promoter is a brand representative. They play a significant role in influencing the customers’ buying decisions. Customers usually enter a store with little or no knowledge about the products. Moreover, there is immense competition in the market, leaving the shopper confused. Sales promoter act as product promoter providing expertise and guidance to the customers. Thus, customers feel more comfortable buying products that they are informed about.
What makes a good and successful sales promoter?
Adept knowledge of the 4P’s
The 4 P’s form the basis of sales- i.e., Product, Placement, Price, Promotion
- Product: The product promoter must also have in-depth information about the entire product line and the competitors. Â
- Placement: During in-store promotions, efficient product promoters know precisely where to place the products to gain maximum attention. They also abide by the rules of positioning.Â
- Price: Price is an essential factor affecting customers’ buying decisions. A good product promoter convinces the shopper that they’re offering a great deal and their product is reasonably priced.
- Promotion: A sales promoter knows every aspect of the in store promotion goals to marketing materials and everything around it. The awareness and knowledge help the promoter work even more efficiently.Â
In-depth knowledge of the product, industry, trends, and consumer behavior
Product promoters in stores are the direct point of contact between the brand and the customers. Therefore, they must have comprehensive insights into the product’s features, advantages, and drawbacks. They must be prepared with credible and acceptable answers to the diverse questions of the audience. The sales promoter must also have knowledge of the markets and the ongoing trends. According to the customer’s behavior, the promoter must build a suitable conversation with them.
Offer competent advice
Apart from price, knowledge of the product plays a vital role in the customer’s buying decision. Customers are more comfortable making informed decisions. Skilled sales promoters deliver the customers’ information, persuading them to purchase. When the promoters are well-aware of the product, market, demand, and competitors, they can convey a clear message about the brand and product to the audience. They must understand the customer’s needs before suggesting the product. A skilled promoter knows how to link the advantages and features of the product to satisfy the customer’s requirements. They share the USPs of the product and explain why their product is better than the competitors. Sales promoters must answer honestly when customers seek a personal opinion from them.
Demonstrate remarkable customer service
It’s all about building trust among the customers. A promoter who can make smooth conversations with a shopper is likely to impact. People always prefer a friendly rep to reach out and ask for help. One that shows no interest or portrays a passive attitude isn’t approachable. A good promoter always listens to the customer before proposing the offer. It is crucial to understand their requirements before pushing a product. Above all, promoters must be approachable, enthusiastic, positive, and polite towards every customer. Product promoters who are passionate about their job do an excellent job.