How Last Mile Logistics Enhances Customer Experience in the Retail industry?

The complete journey of the product right from the warehouse to the doorstep of the customer is deemed as Last Mile. Moreover, it is also marked as the final step that tends to happen in the delivery system. This is basically the step where the customer tends to get their package and thus eCommerce retailers are able to know the value and importance of the last mile.  So, in this article, we would discuss about how last mile logistics solution can boost the retail industry experience. Let us have a look:- 

Using the Last Mile Delivery Solution 

If you want your customers to feel quite special, control should be provided in their hands. Further, retailers can make use of the last mile delivery automation which is integrated directly into the retail store of eCommerce. So, with the help of delivery solutions that is used for retailers a number of things can be done. These includes:- 

• Enabling the seamless integration of a number of business processes across various product ranges
• Retail solution making use of data science such that delivery time can become a lot more precise 
• A complete retail delivery system having the statistics enabled in real-time 
• Offering fast and scalable eCommerce store that can stand out from the competition 

So, in order to meet the expectations of the customers, eCommerce retailers need to make use of modern delivery solutions for retail such that better customer experience can be provided. If we talk about whole delivery-based business, then it all boils down to how the delivery gets received. This is something that matters a lot to the customers. Also, you get to witness first-hand data experience. Likewise, the one who is nearest to the customers is the one that wins the race when it comes to the last mile delivery. Thus, it is very important with regards to providing best in class experience. 

• Providing the customers with much needed power 

With the assistance of last mile delivery, customers can select about how they can get a particular product at a particular point of time. So, if the receiver is not present, then they can get in touch with a shipment company such that a schedule can be fixed based on space and time. On the contrary, retailers get flexible and cost effective way of pickup burden based on a wide range of locations. 

• Operational scalability is improved 

This is very important during the mega sales and holidays. In this time, a number of orders need to be fulfilled and during the following time local shipping orders need to be matched. So, to make sure that shipping speed and capacity is not affected, then the third party is roped by the retail delivery system. Hence, they are able to manage the deliverables of very large quantity without delivery quality being compromised. 

• Better auditing of parcel 

The companies that process the parcels in a very large quantity are looking out for the ways through which operational costs can be reduced. This is being done by the integration of the last mile delivery. Organizations that make use of parcels in very large quantity are looking out for the ways through which operational costs that comes with last mile delivery integration of delivery. 

Besides this, online retailer’s delivery software also plays a significant role in parcel assembling. Further, they ensure that parcel reaches out to the customers in a very sound manner. So, with the right kind of parcel auditing is done, companies can expect that delivery is done to customers in a proper manner. 

• Flexible, fast and free delivery 

Various eCommerce giants have made the customers habitual regarding the concept of same-day delivery. So, retailers have to fight for their space such that free, flexible and instant delivery can be offered. Thus, the customers are expecting that their items are delivered soon. Therefore, the increasing expectation of getting the delivery done is increasing the competition. Besides this, customers are expecting a lot of flexibility when it comes to package receiving which includes nearby pick-ups, home delivery, drop-in time etc. Also, there are a number of companies who have introduced the concept of access code when it comes to delivery. 

So, the delivery person has an access code which is entered at the home such that delivery is confirmed for drop-off. Thus, it helps to win the heart of the customers.
 Also, if a customer is not present at the home but don’t want to get their package unattended. Then in such a case, delivery sites are available according to the convenience that the customers can choose. Consequently, all the options that are being offered leads to great satisfaction of the customer having a number of product features involved in it. 

Likewise, if the option of re-routing the delivery is given to them, then assistance can be provided in the case that customers change their mind at the last time. 

• Anticipation period updating 

If the on-demand development of the retail app is done, then the real time package data is reflected which includes the placement of order as well as delivery route tracking. When it comes to retail delivery service, then it is important that you provide the customers with all the information. In this way, they can stay in loop while the order is being processed. Due to this, customers can be kept excited and they would be aware of the complete delivery process. 

Talking about customer retention, proactive engagement of the customer is one of the ways you can do so and taking care of the clients who are existing. Besides this, from time to time logistics need to be updated such that communication regarding wrong information is not done. One more thing that is quite recommended for a number of retailers of eCommerce is putting up money into a retail delivery solution that is comprehensive such that buyers can have real time access.

So, with the assistance of such a platform buyers can get access to live updates of the shipment process. Also, as a retailer, you should understand that delivery messages that customer’s emphasis a lot on the delivery messages. It is also an important aspect of the delivery solutions related to eCommerce. Likewise, if you put in such kind of charge for putting various updates, then it would act as an additional stream of revenue. You can also keep them exclusive towards the customers who are premium such that loyalty can be built. 

What are the benefits of last mile logistics?

There are a number of benefits that is associated with last mile logistics. Some of these are:- 

• Service Flexibility is increased 

Customers tend to prefer customizable and flexible assistance. So, with the help of last-mile delivery, customers can customize the location and delivery time according to your convenience. In this way, service can be made a lot flexible and also the customer satisfaction can be met completely. 

• Productivity is improved 

With the assistance of last mile software, unnecessary diversions or inactiveness can be easily avoided. Likewise, it makes it easy for the drivers to deliver the packages as they take the routes which are efficient. Also, the daily deliveries can be managed very easily if proper planning of the routes is done. 

• Profitability is maximized 

Last mile delivery can help to boost your business in a number of ways. These include route optimization, productivity, satisfaction of the customer, loyalty of the brand and minimizing the consumption of the fuel. 

• Operations is streamlined 

With the help of instant solution of delivery, a number of tasks can be automated. So, a lot of money, time and energy can be saved. Other than this, the delivery and shipping operations would be organized as well. In this way, operations would become a lot efficient and a lot of customers can be catered at a single go. This can prove to be beneficial for a number of businesses from a wide range of industries.  

Final Verdict 

It is high time that eCommerce retailers make use of supply chain such that value can be added to the proposition. Also, making use of the delivery solution related to last mile delivery can help the warehouses in a number of ways. It can be used for delivery slotting as per the batches that might be available as well as the delivery time stamps that are available. 

Further, if such kinds of innovations are used, then expectations of the customers can be met as well as exceeded. Besides this, if the retail eCommerce landscape is not transformed, then businesses can be jeopardized on the long run. So, it is important that investment is made into last mile delivery software which is good. 

Lastly, if you are in need of last mile delivery solution, then look no further than OneRail. They can provide you the best solution at a very competitive price. The best part is that it can be useful for a wide range of industries.