How do you pick the right SMD screen in 2023?

A image of SMD screen

SMD screen are not only a crucial tool for large-format advertising, but they are also considered to be technological solutions that can fit into any kind of space and bring value to a wide variety of industries (communication, leisure, retail, shows, etc.). Choosing the right kind of technology to use is one of the most important aspects of producing quality work. You need to base your decision on the following criteria in order to choose which form of SMD screen would be the most appropriate for the project that you want to carry out:


The amount of light power that is emitted by support is referred to as the brightness of an SMD screen solution, and it is measured in nits or candelas/m2. The value of the brightness of the support is calculated to counteract the incidence of natural light on the reproduction face of the support, and it can range anywhere from 1,800 (low or no incidence) to 10,000 nits. The lower the incidence, the higher the value of the brightness of the support (direct incidence).

As a consequence of this, the brightness has a one-to-one correspondence with the position of the screen. It is recommended that the brightness be around 5,500 nits if the screen is going to be used outside. If, on the other hand, it is an SMD screen that is used indoors, the brightness will range anywhere from 1,000 to 2,000 nits. Depending on the setting, there is a third form of screen known as hybrids. Hybrid screens are screens created for situations in which they receive an incidence of natural light but are not outside, such as may be the case with shop windows. In the second scenario, the brightness needs to have a range of 2,000 to 4,000 units at all times.

For the accurate visualization of the information on an SMD screen, it is very important to adequately manage the brightness. However, the more light power that is required, the faster the usable life of the screen will decline; however, this is dependent on a large number of other parameters. Read our article about it if you are interested in learning more about it. 10 years of serviceable life expectancy

SMD displays that are intended to be used outside must be constructed to be weatherproof and robust enough to survive the local climate. This indicates that they will be formed using panels that have high permeability and that they will have protection from the elements. The addition of these capabilities can result in an increase in price; however, outdoor screens often do not require as much resolution as interior ones, which helps to keep their prices in check.


The pixel pitch refers to the amount of physical space that exists between individual SMD s and is directly related to the support’s resolution (the lower the pixel pitch, the higher the resolution and vice versa). When determining the pixel pitch of the solution, the starting point for the definition is the viewing distance. In order to accomplish this, the optimum solution for the accurate viewing of the support is conceived of after taking into account the minimum viewing distance of the audience that is being targeted.

The closer the audience is to the SMD screen, the greater the resolution it should have, and the lower the pitch it should have as a result. However, it is not always appropriate to choose a smaller pixilation because it is unnecessary and represents a cost of money that will not provide any benefit in scenarios where the viewer will always observe the screen from a great distance. In these scenarios, selecting a smaller pixilation may not be the best option.


At SMD &Go, we custom create each SMD screen, and in terms of both design and engineering, the screen’s dimensions are a very crucial component to take into mind. It is necessary to come up with a solution that can be adapted to the parameters of the location as well as the fundamental measurements of the SMD modules. Each type of technology has dimensions that are standardized, and these dimensions work in tandem with the optimization of the electronic and electrical components. SMD modules can be fabricated according to the specifications of the project for which they are intended. This assortment of modules is an added value, which will result in an increase in the price.

Due to the fact that the cost value is structured in accordance with the technology that will be utilized and the quantity of it, the size of the SMD screen does not directly imply a larger price from an economic point of view. You can get a screen that is 4 by 2 meters in size but has a resolution of only around 15,000 pixels per square meter for the same price as a screen that is 2 by 1 meters and has a resolution of approximately 60,000 pixels per square meter.


There are ways that enable a certain degree of transparency to be applied, and these solutions include either leaving gaps between the SMD s or utilizing modules whose manufacturing material is translucent. Both of these options are viable options. When deciding between these two possibilities, the customer’s requirement that they be able to see through the screen or that it let natural light pass through it is taken into account.


It is imperative that we do not overlook the importance of deciding on the sort of encapsulation for the SMD solutions. This is connected to the manner in which the bulbs are integrated onto the base plate or module. SMD solutions can take one of two presentations, depending on the encapsulation. These presentations are as follows:

DIP, which uses SMD  bulbs to represent each color in the RGB color model rather than traditional light bulbs. Because each of the three lights operates on its own, the overall brightness is significantly increased. One of its shortcomings is that it is not suitable for use in applications that require very high resolution.

SMD, or surface-mount technology, integrates all three colors that make up the RGB system—red, green, and blue—into a single SMD, which enables smaller resolutions at the expense of brightness. Although this is typically the case, it is not always the case that the DIP encapsulation is used indoors and that it is utilized outside.

You are free to begin your journey now that you are familiar with the parameters that should be considered while choosing an SMD screen. We can help you. Meet our projects