Rising popularity of specialty coffee, and growing obesity issues are the leading factors driving the global green coffee market during the projected period.
According to TechSci Research report, “Green Coffee Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” The high rates of obesity, diabetes, and cardiovascular disease that we observe today are primarily attributed with the modern consumer lifestyle. Customers’ interest in nutraceuticals and other health supplements has increased over the past few years. Moreover, instant premixes, powdered foods, and green coffee beans are becoming increasingly popular in the world of nutrients. The market is seeing a significant increase in demand for such products in grocery stores throughout Europe and North America. Due to the increased health concerns during and following the pandemic, green coffee sales are anticipated to increase in the upcoming years.
Unroasted coffee beans from Coffea fruits (Coffea arabica, Coffea robusta) are known as “green coffee.” In comparison to roasted coffee, it has higher quantities of chlorogenic acid. Green coffee contains good amounts of chlorogenic acid, which offers numerous health advantages such as reduction in obesity, diabetes, high blood pressure, high cholesterol, and other disorders treated with green coffee. It affects blood vessels that may subsidize blood pressure, impacting the body’s metabolism and handling of blood sugar. However, green coffee still contains caffeine, but in fewer quantities than ordinary coffee.
The worldwide coffee market’s supply and demand has changed due to the COVID-19 outbreak. Coffee prices have fluctuated wildly since the World Health Organization (WHO) declared COVID-19 a global pandemic in March 2020. An increase in demand for coffee resulted in significant rise in price of the product at a global level, which had an impact on many importers. Since then, coffee prices have decreased. The ICO Composite Index went below USD100/lb. at the end of June 2020. Therefore, the global coffee industry is facing a significant challenge from COVID-19 due to its grappling with low prices.
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The green coffee market is segmented based on the type, category, end-user, distribution channel, and region. The end-user segment is divided into retail, coffee cafes, and others (food service, etc.). In terms of retail consumption, the segment’s growth is anticipated to be boosted by several factors, such as the increasing trend of healthy product consumption among the Gen Z and millennials population, followed by the penetration of e-commerce platforms.
Based on category, the market is segregated into Instant Green Coffee Premix, Green Coffee Bean, and Green Coffee Powder. Among these, the most developed market for Green Coffee by category is the Instant Green Coffee Premix category, which commands a significant market share. The instant green coffee premix category is anticipated to have strong sales performance owing to a modern approach to a nomadic lifestyle that aims to quench one’s thirst for coffee quickly. The market is expected to witness a surge in demand for this category in the forecasted years.
Among Arabica and Robusta, in terms of type, the higher concentration of chlorogenic acid and antioxidants found in Robusta coffee makes it hold a significant share of the market in the years to come. It provides many health benefits, including weight loss, benefits for the skin, and the ability to detoxify.
Key market players in the green coffee market include:
- Keurig Green Mountain Inc.
- The Bean Coffee Company
- Merchants of Green Coffee Inc.
- Hamburg Harbor Coffee Co.
- S.A. Herbal Bioactives LLP (Bixa)
- DPL Trading, Inc. (Micro Ingredients)
- Klatch Coffee Inc.
- Shri Vinayak Group. (GreenBrrew)
- Feyn Foods (OPC) Private Limited (Nutriwish)
- Neumann Kaffee Gruppe (NKG)
However, a rise in the number of green coffee product launches, additionally supplemented with vitamins and minerals draws customers to the product. Many new companies are launching their products within the market to capture a significant share. For instance, in March 2019, QNet, a well-known coffee company, introduced Nutriplus Qafe, a premium coffee mix with soluble fiber Nutriose that promotes energy release while also improving bowel movements. A company named Taiyo International Inc. introduced a functional whole green coffee powder made from raw coffee beans that helps to lower and stabilize blood sugar levels..
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Europe and North America are the largest consumer of most coffee products. Because of the high rates of obesity in the US and Canada, the North American region continues to be the world’s largest market for green coffee. At roughly 37.5%, the US currently has the highest obesity percentage in the world. According to certain studies, green coffee can be used as a bariatric surgery alternative to lower the risk of obesity. The sales of nutrition-based products in North America are expanding quickly, owing to the popularity of organic drinks, mainly green coffee.
“The increasing consumer awareness of the health benefits of the product is the main factor driving the growth of the green coffee market. A significant source of chlorogenic acid, which is an antioxidant easily absorbed by the body, is found in green coffee beans. The product’s popularity has thus significantly increased due to its high antioxidant content. Therefore, the market is expected to gain significant momentum in the upcoming years.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
Green Coffee Market, By Type (Arabica, Robusta), By Category (Instant Green Coffee Premix, Green Coffee Bean, Green Coffee Powder), By End Use (Retail, Coffee Cafes, Others (Food Service, etc.)), By Distribution Channel (Hypermarkets/Supermarkets, Departmental Stores, Specialty Shops, Online, Others (Direct Sales, Distributor/Dealers sales, etc.)), By Region (North America, Europe, Asia-Pacific, South America, Middle East & Africa), Competition, Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of green coffee and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in green coffee globally.