As new advances are made to help countless lives, change also comes with it. The same can be said with the emergence of Google’s new multi search feature and search engine optimization. Will this further advancement bring good changes in SEO, or will it burden the system?
Google Lens is the new multi search feature announced on April 7, 2022, under the category of a beta feature. This means that the multi search feature is still being tested and developed but has reached a certain point where it is stable enough for usage. Google multi search opened a new way of searching using images and text simultaneously.
Using the Google Lens app, users can take a picture of anything like landmarks, plants, bugs, animals and many more, then swipe up to use the “Add to search button, which will open a form for adding texts. For example, screenshot a green shirt and add the query blue to find the same shirt in a different color. It gives more accurate results than word searches using keywords like WordPress speed optimization, which needs to be precise to get better results.
Despite being a new element, John Mueller of Google mentioned that there is currently nothing new or direct impact for SEO regarding the emergence of multi search. SEO’s best practices for images and content are still effective and recommended. But it might be prudent to use the new Google lens multi search to see if your website images appear as relevant queries. This an excellent way to see if your SEO image and keywords strategies are working.
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Read the infographic from Digital Marketing Philippines to learn more about Google’s New Multi search Feature and How it Affects SEO.
