In the rapidly evolving world of food delivery services, ghost kitchens have emerged as a disruptive force, propelling the global market towards significant growth. These virtual kitchens, which operate without a traditional dining area, are experiencing a surge in popularity due to the increasing demand for online food ordering. With the integration of advanced technologies and the convenience of freshly prepared meals, the ghost kitchen market is poised for robust expansion.
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Key Report Findings
The global ghost kitchen market is expected to become a trillion-dollar opportunity by 2030, driven by the growing trend of food delivery services. Restaurateurs are increasingly opting for virtual kitchens due to their minimal upfront investments, contributing to the rise of ghost kitchens. Burgers rank among the most popular food items, further fueling the growth of the ghost kitchen market. North America holds the largest share of the global ghost kitchen market revenue. The top five players in the ghost kitchen space include United Kitchen, Rebel Foods, ShoppinPal, Posist Technologies, and Oracle.
Growth Drivers
A Mass Shift Toward Online Food Ordering
With rapid urbanization and the increasing number of people working in various professions, online food ordering has gained significant momentum. The busier lifestyles and tight schedules of individuals have made online food delivery a convenient solution. Ghost kitchens have leveraged this trend, offering flexible and scalable options for food businesses. Unlike traditional restaurants, ghost kitchens do not require specific establishments, allowing for greater expansion and innovation in the delivery footprint.
Overview of Key Segments
Burgers Remain Consumers’ Favorite
Burgers and sandwiches constitute a significant segment within the global ghost kitchen market. In 2021, this segment accounted for approximately 40%-42% of the market revenue. The robust consumption of burgers, particularly in North America, has been a driving force behind this growth. The United States alone witnesses the consumption of 2.4 burgers per person per day, making burgers the most extensively produced fast food in the country.
Foodservice Segment Holds a Substantial Market Share
The ghost kitchen market is segmented based on end users, including food service, office, and restaurants. The food service segment has gained a major share of the market revenue, thanks to the availability and accessibility of online food delivery apps like Swiggy and Zomato. With the aid of next-generation technologies, new apps are being developed to facilitate intercity deliveries. This allows famous restaurants from one city to deliver their food across other cities, further fueling the growth of the global ghost kitchen market.
Growth Opportunities Across Regions
North America’s Dominance Intact
While the Asia Pacific region is expected to hold a significant share of the ghost kitchen industry, North America maintains its dominance. In India and China, the growing propensity of consumers to purchase food via online delivery apps has been a major driver of market growth. The rising demand for online meal delivery services in India, coupled with factors like increasing disposable income, smartphone penetration, changing consumer expectations, and widespread internet connectivity, create a favorable environment for the ghost kitchen market.
Leading Participants in the Global Ghost Kitchen Industry
Several key players have established themselves in the global ghost kitchen market. United Kitchen, Rebel Foods, ShoppinPal, Posist Technologies, Kitopi, Oracle, Ghost Kitchen Orlando, DoorDash Kitchens, and Uengage Services Pvt Ltd are among the prominent names in the industry. These players are actively investing in research and development activities to expand their portfolios and stay ahead of the market curve. Strategic collaborations, increased investments, new product launches, mergers and acquisitions, and partnerships with other organizations are some of the initiatives undertaken by competitive players to drive growth and innovation.
Recent Notable Developments
In September 2022, Zuul, a New York-based ghost kitchen provider, introduced a groundbreaking service that enables simultaneous delivery of orders from its restaurants to both business buildings and residential complexes. Known as the virtual food hall channel, this innovative offering is the result of collaboration with prominent local real estate investors.
In October 2022, Ghost Kitchens India Pvt Ltd, an online restaurant technology platform, achieved a milestone by inaugurating its 100th fulfillment partner in Bharuch, Gujarat. With a network of 1,200 Internet restaurants across 35 cities, Ghost Kitchens has become one of India’s fastest-growing online restaurant tech platforms. The brand plans to invest INR 50 crores in brand expansion over the next year and has established strong partnerships in West, South, East, and North India, with additional partners set to join in the coming months.
Conclusion
The global ghost kitchen market is witnessing rapid growth and shows immense potential for the future. With the increasing shift towards online food ordering, coupled with the convenience and scalability of ghost kitchens, the market is set to become a trillion-dollar opportunity by 2030. Burgers, in particular, are driving the demand for ghost kitchens, and North America remains at the forefront of market dominance. With key players investing in research and development and exploring strategic collaborations, the ghost kitchen industry is poised for continued innovation and expansion.
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