Feminine Hygiene Market Size to Rear Excessive Growth of USD 58.8 Billion by 2030


Feminine Hygiene Market Overview And Analysis by Product Type (Sanitary Napkins/Pads, Tampons, Panty Liners, Others), Distribution Channel (Supermarket and Department Stores, Retail Pharmacies, Others) and Region (Americas, Europe, Asia-Pacific and the Middle East & Africa) – Global Forecast till 2030

The feminine hygiene market was valued USD 58.8 billion and is likely to grow at a 5.7% CAGR between 2022-2030, as per the recent report by the Market Research Future (MRFR). Simply described, feminine hygiene products are anything that women use to maintain their personal cleanliness. Examples include feminine hygiene wash, menstrual cups, panty liners, tampons, and sanitary pads/napkins. They are created from natural or synthetic raw materials. The large range of items available, including internal and exterior feminine products as well as their size and comfort, have contributed to women’s growing independence and their capacity to be active throughout the entire month.

The expansion of the global market for feminine hygiene is attributed to numerous factors. Such variables, according to the new MRFR research, include rising awareness of female health & hygiene, the availability of inexpensive feminine hygiene products, and rising disposable income among the middle class in China and Brazil.

On the other hand, the presence of hazardous chemicals in feminine products and the rise in female allergies are factors that could restrain the growth of the global feminine hygiene market over the forecast period.

Leading players profiled in the global feminine hygiene market report include

Kao Corporation

Ontex International

Natracare LLC

Johnson & Johnson

Kimberly-Clark Corporation

Svenska Cellulosa Aktiebolaget SCA

Lil-Lets Group Ltd

Unicharm Corporation

Edgewell Personal Care

Procter and Gamble.

Market Segmentation

The MRFR report offers an inclusive segmental analysis of the global feminine hygiene market size based on distribution channel and product type.

Based on product type, the feminine hygiene market has been segmented into feminine hygiene wash, menstrual cups, panty liners, tampons, and sanitary napkins/pads. Of these, the sanitary napkins/pads segment is predicted to lead the market over the forecast period. The increasing adoption rate of sanitary napkins/pads across the world is adding to the growth of the segment.

By distribution channel, the global feminine hygiene market is segmented into online retail stores, retail pharmacies, supermarket and department stores, and others. Of these, supermarkets and department stores will dominate the market over the forecast period. Women buying sanitary pads along with household goods are adding to the growth of the segment.

Regional Analysis 

By region, the feminine hygiene market report covers the growth opportunities and recent trends across the Americas, Europe, the Asia Pacific (APAC), Latin America, and the Middle East and Africa (MEA). Of these, the APAC region will have the lions share in the market over the forecast period. Favorable initiatives and awareness programs about feminine hygiene products undertaken by non-government and government organizations, growing disposable income of the middle-class population in China & India, and increasing sales of feminine hygiene products are adding to the feminine hygiene market growth in the region.

Over the course of the projection period, the Americas’ share of the global market for feminine hygiene is expected to increase favourably. The region’s feminine hygiene market is expanding as a result of rising working women’s numbers, rising desire for biodegradable and organic products, and growing use of high-end products including tampons, panty liners, and internal cleansers.

The global feminine hygiene market in Europe is predicted to have healthy growth over the forecast period. Increasing expenditure in menstrual products, growing disposable income, rapid urbanization, and easy access to feminine hygiene products are adding to the feminine hygiene market growth in the region.

Because of the region’s low disposable income and little awareness of menstrual hygiene, the MEA is expected to have the smallest share of the worldwide market for feminine hygiene throughout the projected period.

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