The global face makeup market size reached US$ 35.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 45.7 Billion by 2027, exhibiting at a CAGR of 4.2% during 2022-2027.
Face makeup refers to cosmetic products that are used to enhance the facial features of individuals. They are applied to conceal imperfections of the face and give the impression of smoother skin. These products are used to cover up blemishes, freckles, wrinkles, pores, and skin pigmentation. Nowadays, face makeup products are gaining popularity among consumers as they offer anti-septic, anti-bacterial, moisturizing, and anti-inflammatory properties.
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Global Face Makeup Market Trends:
The global face makeup market is primarily driven by the rising consciousness among consumers regarding their physical appearances. The rise in the e-commerce industry and the rapid penetration of social media platforms are also propelling the market growth. Besides this, manufacturers are introducing halal-certified, natural, and organic variants to attract a broader consumer base. They are also producing products with gentler and skin-friendly ingredients, as well as sweat- and water-proof variants, which are creating new opportunities for the market across the globe. Another major trend being witnessed in the market is the rising focus on developing cruelty-free cosmetic products and the usage of compostable and agri-based inks for their packaging. Furthermore, aggressive promotional activities by market players, with celebrity endorsements and social media campaigns, are influencing the market growth.
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