Digital payments are no longer limited to e-commerce platforms. Businesses, irrespective of the industry, must adopt mobile payment systems, as these have become a fundamental pillar of finance strategies today. This paradigm shift was facilitated by the advent of covid-19 and numerous benefits offered by mobile payment platforms.
Today, there are mobile payment applications compatible with every platform imaginable. Customers can buy anything from anywhere without looking for their bank cards or carrying cash
With the convenience of solutions like digital apps and mobile wallets, the friction between the customer and the transaction has become streamlined. Reports show that over 78% of customers shop online using a mobile payment platform. Despite this, most e-commerce portals and websites design their payment systems keeping in mind a desktop browser.
With mobile-first users increasing significantly, businesses, regardless of size, must implement a smart payment method such as a mobile payment platform to allow users to pay in a way they are comfortable with. Mobile payment technology provides more versatility and ease of use than ever before.
However, mobile payments are more than just transactions.
Mobile Payment Technology:
Mobile payments are secure transactions made using any mobile device. Any mobile payment is facilitated by platforms like mobile wallets, credit storing apps, and official banking apps. Users must download mobile apps, add debit or credit card information, and validate it. Once that’s done, the provider securely stores this information so that users don’t need to enter this information before every transaction.
According to factoHR data, mobile payment methods promote a more advanced, wireless culture that sees reduced fraudulent activities since the transaction is encrypted from start to finish. Biometric or password authorization is required to enable permissions and access to funds through the digital platform.
Fundamental Features of Mobile Payment Apps:
Mobile payment platforms and applications provide a wide range of distinct features. The primary objective of mobile payments is to simplify transactions for merchants and customers. Therefore, businesses must regularly update their mobile payment platform based on customer feedback. Some of the main features to look for in a mobile payment solution are as follows:
Seamless Transactions:
Almost eliminating any friction between customers and transactions is the leading benefit of mobile payments. Online mobile payments provide smooth transaction experiences and allow users to store card data easily and securely. This makes the payment process faster and effortless.
Convenience:
Mobile payment solutions ensure simplified interfaces and user experiences. Customers usually avoid confusing, long, or tedious processes, especially when it comes to payments and transactions. Having a simple interactive UI ensures improved customer experiences.
Easy UI:
The customer’s journey from their cart to the payments page to their digital funds must be a smooth one. An interactive UI design appeals to customers to go the last mile to complete their transactions. Lengthy transaction processes often result in cart abandonment and a lack of brand trust.
Integration with Advanced Technology:
Customers are becoming more accustomed to having technology around them. Wearable device compatibility, GPS tracking, geofencing, and geo-locations are just some of the features that a mobile payment platform must possess. New platforms that can integrate easily with existing platforms can increase efficiency and save time.
Cloud Integration:
Of the rapidly-rising technologies around today, cloud computing is the fastest-growing. It has encompassed nearly every business and every industry. The payments and finance industry is no exception. With easy cloud integration, customers can perform fast and secure transactions with no hardware limitations.
Invoicing and Analysis:
Mobile payment platforms don’t just accept transactions and payments. They must also have other features and benefits, including transaction analysis, transaction invoicing, and other subsidiary functionalities needed for proper finance and payment management.
QR codes:
QR codes are easy to scan and complete payments. This feature is a must-have for retailers accepting mobile payments since customers have come to expect it for certain payment methods like UPI or mobile wallet payments.
Security:
Security and privacy are key features of any platform, more so one where payments and funds are exchanged. Mobile payment platforms must have appropriate security protocols and meet regulatory compliance such as EMV 3DS or provide multi-factor authentication.
Benefits of Mobile Payment Platforms:
Schools, gas stations, grocery stores, gyms, spas, salons, bars and cafes, freelance businesses, and automotive rental companies are some industries where mobile payments are used the most.
Some leading benefits of a mobile payment platform are:
– Reduced checkout time
– Integrated loyalty programs
– Customer behavior tracking
– Reduced credit card fees
Any form of business today can use accepting mobile payments as a competitive advantage. It shows customers that the organization cares about what they want.
