The rising anxiety and stress levels due to hectic or busy schedules in offices is the leading factor driving the global electric massager market during the forecasted period.
According to TechSci Research report, “Electric Massager Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” The global electric massager market is anticipated to project robust growth in the forecast period because of increasing concern for health, living standards, and internet penetration.
Electric massagers relieve pain by stimulating muscles and increasing blood flow. Hand-held massagers, dual-handed massagers, infrared or heat therapy massagers, are some examples of electric massagers available online. Customers now use electric massagers regularly as relaxation therapy after work and sporting activities. Electric massagers help relieveaches and pains in the shoulder, joint, back, neck, and other areas of the body. Most electric massagers in the market are battery-powered or wiredto improve overall performance.
Massage chairs and sofas are used for body massages in personal care service outlets. However, they are not the only ones. Massage chairs and couches have seen a significant growth in sales among individual buyers in the recent years. The growing preference for personal care is the primary driving force behind the growth of massage chairs and couches category. To receive more particular attention, many consumers have begun to prefer personalized massage chairs over spa visits or massage services. This is parallelly intensified by a desire for seclusion in the privacy of their own houses. The face and palm massage products in the portable massagers market meet most consumer needs. They are light, portable, simple to use, and, most importantly, energy-efficient, thereby increasing demand. It is intended for individuals to self-administer massagers rather than depending on a professional massage therapist. Back discomfort is among the most common issues prevalent today.. Factors such as increasing work pressure and desk jobs are essential contributors to increasing back pain concerns, driving up the demand for back massagers in the market. After a long day at work, very few individuals have the energy or time to visit a health spa and pay for a professional massage, which is one of the primary factors driving the market for back massagers.
Many people experience chronic muscle discomfort. Chronic muscular discomfort can be a nuisance for anyone, whether due to a minor injury during a workout, or playing sports. It also happens to people who are on their feet all day. However, visiting physiotherapists and massage therapists can be costly. Hence, many people prefer at-home therapy. Gadgets like massage guns not only save money, but can also successfully relieve both temporary and chronic muscle discomfort. Most back massagers on the market offer a therapeutic massage as well.
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The electric massager market is segmented based on product type, end-user, and distribution channel. Based on product type, the market is segmented into body, leg & foot, neck & shoulder, head, and others (face, palm, etc.). The market is further divided into residential and commercial based on end-user. Based on distribution channels, the market is fragmented into hypermarkets/ supermarkets, multi-branded, exclusive stores, online, and others (direct sales and distributor/dealers, etc.). The market analysis also studies the regional segmentation to devise regional market segmentation, divided among Asia-Pacific, North America, Europe, Middle East & Africa, and South America.
Key market players in the electric massager market include:
- Medi Mall, Inc. (MedMassager)
- Panasonic Corporation
- Nureca Limited (Dr Trust)
- Omron Corporation
- Medisana GmbH
- Luraco Technologies
- JSB Healthcare
- Samsung Electronics Co., Ltd
- Zillion Inc.
- Nureca Ltd
Many advancements have been made in the electric massager market, With the rewcent ones being highly fascinating.. For example, The Hydragun, which is unquestionably the quietest massage gun on the market, boasts a staggering six hours battery life, while being extremely light. It has a six-speed option, and is a competitively priced model considering its perks. TheraGun Pro contains six heads, a rotating arm, and an ergonomic multi grips option. Other brands specialize in neck and even leg myofascial release. Some types include LED screens to ensure you’re in the correct setting for your specific needs.
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“Technological advancements in the electric massagers market is a significant trend expected to impact growth over the forecasted period. The increasing level of stress and anxiety, along with increasing standards of living, and changing lifestyle are the leading factors that will positively impact the electric massager market The market is growing due to the growing popularity of the internet channel combined with the wide range of products available to meet the specific needs of customers.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
Electric Massager Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type (Body, Leg & Foot, Neck & Shoulder, Head, Others (Face, Palm etc.)), By End-User (Residential, Commercial), By Distribution Channel (Hypermarkets/ Supermarkets, Multi-Branded, Exclusive Stores, Online, Others (Direct Sales and Distributor/Dealers etc.)), By Region, Competition, has evaluated the future growth potential of electric massager and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in electric massager globally.
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