So you’re in digital marketing. Existing in a field that evolves so much every day, you need to keep up with the latest trends and developments in order to ensure you’re at the height of your game. And making an impact. In this handy guide, we share with you our top tips for ensuring your digital marketing efforts continue to be successful.
1. Use a mix of channels
One of the things we always say when it comes to digital marketing is never keep all your eggs in one basket. You want to make sure that you are running multiple campaigns across multiple channels and really diversifying your efforts. Particularly if you are at the beginning of your digital marketing journey. It’s rare that you’ll pick 1 channel, and continue to see the best results you can get from that one source.
Depending on the industry you’re operating in and the specificity of your offering, the exact channels will vary. We’d recommend testing out Google Ads, SEO, Bing, LinkedIn Ads, Facebook, Twitter, and Native Advertising. Don’t cut yourself off at the knees. Leverage a mix of channels and keep it diverse.
2. Experiment, experiment, experiment
Rolling off our previous point, it’s crucial that you maintain a spirit of experimentation when running digital marketing campaigns. This extends to everything from your channel mix to the audiences you use, creatives you leverage, messaging you test, ad types you harness and beyond. It’s always important to be trying new and different things in order to maximize your potential for results.
If there’s one thing you take away from this article to help you with your career – please be that you continue to branch out, try new things and experiment!
While experimentation is key, you need to equally make sure that anything you are testing out in your marketing strategy is being measured, monitored and optimized against. This means having KPIs for every campaign you run, ensuring that these are reflected in a dashboard or report that you check in with every day and that you continue to try to improve on performance from this perspective.
Keeping in check with your numbers is a huge part of digital marketing success.
There you have it! Three shortcuts to success as a B2B digital marketer. Put these into action today and you’ll never have to worry about a dry week in your marketing results. As you continue to grow and improve in your digital marketing career path, make sure to continue to add on more tips and tricks to help you succeed (and share them with others!)