Banners are nothing but a long strip of cloth which consists of a slogan and design. These banners are generally hung in a public place so that every pedestrian can take a look at these banners. These days, banners are also being used for promoting businesses with the help of their advertisers. Apart from business, for the promotion of brands and websites, banners are used.
What do you know about banner ads design?  Â
Banner ads generally refer to special advertisement images. These images are generally embedded with web pages and linked to advertisers’ websites. With the help of these banner ads, the designers mainly try to showcase the product or brand of the client company. The banner ads designers structure the banner ads in such a way that they are measurable and effective. Rich medium is used in these banner ads. Due to all this, it is quite easy for the designers to boost the chance of brand awareness through their banner ads design services.
What are the tips followed during banner ads design services?
It is not a walk in the park for designers to produce good web banners these days. They need to follow a number of guidelines while designing banner advertisements.
- The size of the banner plays an important role while designing these advertisements. For maximum efficacy, the designers can go for the leader board, half page, medium rectangle, large rectangle, and so on.
- It is also important to place the banner ads correctly. For this, you will have to purchase space on the website. This web banner advertisement should be close to the main content page.
- It is also important to maintain the hierarchy. There should be a balance within all the ads on a particular website. If you want to drive traffic to your website, you need to focus on designing an effective banner advertisement. Your banner ads should contain the company logo if brand awareness is on your mind. Also, the promotional banner ads need to contain the value proposition. Last but not least, for users to click on the banner advertisement, there should be a call to action button with phrases like ‘get started’, ‘ watch now’, ‘ learn more etc.
- It is also important to keep the entire web banner advertisement simple. As a result, the viewers will get the gist of the advertisement in a few seconds.
- While designing banner ads, web designers need to clearly define the frame and use the click-through rate buttons wisely. Also, it is important that the text available on the banner advertisement is completely legible to the users or viewers.
Depending on the clients’ requirements, the banner ads design services organizations can help you with different types of banners such as standard animated banners, static and mobile banners, HTML 5 standard banners et cetera. The design services for all these banners are going to be affordable to all.
