Whether you have a website for your business or are thinking about creating one, it’s essential to consider the design. Your web design is key in building trust with potential and current customers, generating leads, and driving conversions. Simply put, if your Web Design in Parramatta isn’t user-friendly, chances are that people will leave the site quickly to find better interfaces. It can adversely impact online traffic, so one must always try to find the best ways to improve their web design and boost traffic. Following are a few ways to improve your web design and boost traffic to your site.
Plan Well
When you notice that your website needs some improvements, begin by detailing all your requirements and planning how to tackle them. Start by mapping the customer’s journey from the first visit to your website to becoming a customer. Think about what pages they look at, what content they read, and what offers they take advantage of. With this understanding, you can design a website that helps move prospects down the sales funnel. Or you can simply visit a Web Design Company in Parramatta and take advantage of their experience.
Use White Space
Websites with a lot of text can be overwhelming for users. Use white space strategically to break up text sections and make your website more readable and visually appealing. White space doesn’t have to be white. It can be any colour. The important thing is that it makes your website attractive, engaging and easy on the eyes.
Utilise Images
Images are a great way to add visual interest to your website and break up text into sections. Be sure to use high-quality images relevant to your website’s content. In addition, using images that are alt-tagged with keywords can help improve your SEO.
Incorporate Calls-to-Action
Calls-to-action (CTAs) tell users what you want them to do on your website. They should be included throughout your website and should be clear and concise. For example, if you want users to sign up for your email list, make sure there is a CTA that says “Sign Up” with a link to the sign-up form.
Add Testimonials
If you shop on Amazon like most people, you’ll gravitate toward products with 4-5 star reviews. You can be confident that your product does what it promises. The same effect applies to your goods, services and website. Research shows that when a user sees an amazing testimonial by a real person, he is 58% more likely to buy the product. In the past, video testimonials have proven to be the best. It is because the media naturally holds the user’s attention for longer, allowing them to see real people’s voices and faces, thus creating stronger human relationships. However, you can also write your testimonials in plain text. If properly designed and integrated, it can help build trust with your users.
Expand the Homepage
There was a time when the home page used to be concise. It was due to fear that users may not scroll down if there is lot of content. But those days are long gone. A 2018 study by the Nielsen Norman Group found that visitors spent 74% of website page viewing time on their first two screens (up to 2160 pixels horizontally). So feel free to create a more robust experience above the fold.
Stay Transparent About Prices
Imagine you are scrolling through the a company’s products, and you are fully in love with it. When it’s time to make an order, the page doesn’t reveal exact prices but directs you to send an email or fill out a form to request the quote. It’s a deal breaker for any customer who has spent considerable time researching and finalising the product. It seems like a scar on the trust of the customer. Therefore always create a web design in Parramatta or elsewhere that is transparent about pricing and doesn’t want the customer to take a few more steps to find the actual rates; otherwise, they may decide to cease it and find other options.
Make it Mobile Friendly
In today’s world, it’s important to make sure your website is mobile-friendly. More people than ever are accessing the internet from their mobile devices, so it’s essential that your website looks good and functions well on all screens.
Test, Test, Test
After making changes to your website, test them out thoroughly before making them live. Check all links to ensure they work, and test different browsers and devices to ensure compatibility. You don’t want there to be any shock when users visit your site!
In A Nutshell
Improving your web design can seem daunting, but it doesn’t have to be! By following these simple tips, you can boost traffic to your site and improve your overall online presence. And remember, if you need help along the way, the best web design company in Parramatta will be happy to assist you.
