When a prospect opts into your capture page, the sales funnel usually starts for you as an online marketer. Your capture page is essentially a simple webpage that a marketer can use to “capture” the contact information of website visitors. Without this capture page, you will never be able to compile a list of potential customers, which makes it essential to the development of the sales funnel.
Prospects will just browse your website before leaving. Not at all what you wanted. When someone comes to your website, you want them to stay until they provide their contact information. Thus, consenting to receive email autoresponder correspondence from you in the future.
Sales Funnel Design Strategy
The moment someone provides you with their name and contact information, regardless of whether you use pay-per-click ads, video marketing, ezine articles, or any other lead generation strategies, your sales funnel design starts. But keep in mind that before you ever reach the front end of the sales funnel, you need to become an expert at drawing prospects to your website. How to drive visitors to one’s capture page is one of the first crucial abilities that an internet marketer needs to master.
Avoid Monetizing At the Top Of the Sales Funnel
It is your responsibility to maintain a prospect’s interest in what you have to offer, once you’ve gotten them into the sales funnel. You will probably lose them as prospective customers if your email autoresponder interaction with them is ineffective and superficial. Demonstrating your ability to add value is the main objective at the beginning of the sales funnel.
There is a considerable probability that your prospects will conduct business with you in the future, if you can get them to know, like, and trust you. The best recommendation is to refrain from trying to monetize your prospects at the top of the sales funnel. This is just an opinion. On the front end, many marketers do try to sell a small informational product, but not everyone likes to do this. Your sole objective at the top of the funnel is to add value, while also qualifying and disqualifying leads.
Provide Products At The Back End of the Funnel
You can start marketing to your prospects once you start to build a relationship with them. This happens close to the funnel’s center. You might first offer a low-cost internet marketing boot camp before presenting your high-priced opportunity. Similar to that you can choose to provide products in the back end of the sales funnel design, for both those who choose to join your primary opportunity and those who do not. Depending on what you want to do.
In one of the upcoming postings, you’ll get a more elaborate explanation of this concept. For the time being, just keep in mind how the sales funnel should operate.
The Bottom Line
When a potential customer opts into your capture page, the sales funnel starts. You continue with it by adding value via email autoresponder. Send your prospects informative material about running a successful online business and internet marketing. It is advised against making overt sales pitches. You can begin marketing your lower ticket products once you establish a rapport with your prospects and they begin to know, like, and trust you. After that, start marketing your main opportunity.
