Don’t you think that branding mockups play a great role in finalizing a logo design?
We’re sure your answer would be a Yes.
No doubt, a perfect logo will give you a thumbs up in the design job. However, the way you have presented it will get you the pay you aimed for and hike your profession. More specifically, if your presentation medium is an effective branding mockup, it will be a cherry on the cake. Guess what, this is what an experienced logo design company in Australia would do to cater to their clients.
Hence, in this write-up, we will discuss the different ways to present logo designs using branding mockups. But before we proceed let us know what are branding mockups as well as why and how do we create them.
What Are Branding Mockups?
Logo design branding mockups are nothing but tools that are used to demonstrate how a proposed logo will look on various branding materials in reality. It helps both the designer and client identify any glitch in the design so that they can fix it.
Why Use Branding Mockups?
Branding mockups should be used for the following reasons
1. To Provide Visual Help
Mockups act as a realistic visual help to the clients. Using mockups you can easily demonstrate all the design elements, and how they connect with the product. This gives the client clarity about how the logo will look on the different marketing materials like business stationery, business cards, merchandise, etc.
2. To Uncover Design Elements
Branding mockups also help in discovering design elements that need to be revised, corrected, or modified. These include logo size, font, shapes, color combinations, overall color scheme, etc. Clients can ask queries and settle their confusion at the same moment the mockups are presented to them. Also, they can make copies of the mockups with them to analyze them patiently and further discuss them with their peers.
How To Create Branding Mockups?
Creating branding mockups is an easy process. Especially when there are a number of tools available to create them. You can choose from a number of free and paid PSD stores on the internet that offer ready-to-go templates. These templates are prepared by professionals and consist of random dummy data. You just have to search through the PSD store, download the ones you like and then edit them as per your requirements on Adobe Photoshop. Alternatively, you can take inspiration from these templates to create your own designs.
Presenting Logo Designs With Branding Mockups
It is important that a professional logo designer choose the right type of branding mockup to present the logo to clients. Hence, they can choose from the following types:
Lifestyle Mockups
Lifestyle mockups are basically used for daily life products. They display logo in a real-life context and products. Examples of such mockups are mugs mockups, t-shirt mockups, device or gadget mockups, etc. To present logo designs, designers can use lifestyle mockups with models, to give the clients a clear image of buyers using the products.
1. Flat Lay Mockups
In flat lay mockups, products are laid on a flat surface. These mockups are used when you want to demonstrate to your client how products and logo design will together look with other elements. For instance, you can use the picture of a laptop with your logo design and other elements like plants, pen, diary, coffee mug, spectacles, etc.
2. Product-Only Mockups
In a product-only mockup, as the name suggests, the logo is presented on the product itself. In other words, your product becomes the logo and no other elements are needed to be used. All you need is a black or white background to present it.
For example, if your client’s product is a handbag, then you can simply take a picture of the bag. And then illustrate the logo on that bag for presentation.
3. Animated Mockups
There are not just static ways of creating branding mockups but dynamic too. It’s where the animated mockups come into the scene. If you want to display your logo design in a moving or animated way, then these mockups are the only deal. All you have to do is create videos using online tools like Placeit, Smartmockups, and Media Modifier. Such tools are programmed to create videos in a few minutes. Alternatively, you can capture a video on your own if you are a professional videographer too.
Final Thoughts
Like we said in the beginning, to use branding mockups is to open the pathway to greater success in the profession. Remember that your target is your client, his audience as well as your potential clients. And therefore some of the best logo designers Australia suggest that the more effectively you present the logo using mockups, the more opportunities you will get.
Moreover, this will also add to and improve your portfolio for future purposes. Clients today are smarter than they were before as they have to win through the cut-throat competition prevailing in the industry. Hence the designer needs to be even more smarter and creative to provide them with what they are looking for.
