User experience (UX) has become essential to website design and development in today’s digital age. In fact, Google has recently significantly changed its ranking algorithm to prioritize websites with excellent user experience. For this reason, the best SEO company Philippines follows Google’s new guidelines in ranking websites, especially now that it focuses on its relevance to users.
This article explains why user experience is crucial in the new Google ranking system.
User and Website Seamless Interaction
First and foremost, user experience is all about creating a positive and seamless interaction between users and a website. A good UX design should be intuitive, responsive, and easy to navigate. It should also consider the users’ needs, preferences, and behaviors to provide them with the most relevant and valuable information about their searches.
Google’s new ranking system recognizes the importance of user experience in determining a website’s ranking. In other words, websites with better UX will rank higher than those with poor UX, regardless of their content quality. This is because Google wants to ensure users have a positive experience using their search engine. They want to direct users to websites that are not only informative but also enjoyable to use.
User Experience Affects Website Traffic
Another reason to hire top SEO agency Philippines is because they offer better user experience that strategize based on Google’s ranking system directly impacts a website’s engagement metrics, such as bounce pace, time on site, and conversion rates. If users have a poor experience on a website, they are more likely to leave the site quickly, resulting in a high bounce rate.
Similarly, if a website is challenging to navigate, users may need help finding what they are looking for, leading to a lower time on the site.
Additionally, websites with excellent UX are more likely to attract backlinks, which is a significant factor in Google’s ranking algorithm. When other websites link to your content, it shows Google that your website is a credible and authoritative source of information.
Conclusion
User experience is a vital factor in the new Google ranking system that makes it necessary for companies with a website to focus on this (UX). As it directly impacts a website’s engagement metrics, credibility, and authority, creating an intuitive, responsive, and enjoyable user experience is essential to improve your website’s ranking. By doing so, a company can rank higher in search engine results and provide its users with a positive and satisfying experience.
Learn more about Google’s new ranking system in this infographic by Digital Marketing Philippines.
