The ability to brand review automation software with your company’s name is known as white label review management. In 2021, reputation management and review collection will undoubtedly be the hottest SaaS product. Joining a white-label review collection program might be a terrific side business or a great upsell to your present clientele if you’re currently in the marketing sector.
1. What is Reputation Management & Review Collection?
Reputation management and review collection software were created with the goal of automating the time-consuming task of collecting reviews. To stay relevant, almost every business-to-consumer organization requires evaluations. Every year, it’s how 85 percent or more of consumers make purchasing decisions.
Collecting reviews is also a time-consuming task. You’ll need to ask a client for a review, keep checking to see if they’ve left one, follow up with them if they haven’t, and then wait some more. Rinse and repeat until you get a positive response.
How do you scale that procedure, especially when you’re dealing with hundreds of clients every day? It would necessitate the hiring of a full-time staff, which can be quite pricey.
This is a process that can be automated. The software maintains track of who has and hasn’t reviewed you. It sends out reminders automatically via text message or email, and it can also reward clients through charitable donations and other means.
Your search engine optimization improves as a result of review automation, and you appear in more Google map searches, resulting in more new clients.
2. How Does White-Label Review Collection Software Work?
As previously stated, white-labeling is the ability to market software created by another company as your own. This by using non-branded domain names, allowing resellers to submit their own logo
Continuing with the Arrival example, the entire white-label program is run off a distinct domain name, Review-Platform.com, rather than your clients accessing. Your clients will assume you own the program they’re using because the domain name isn’t branded.
Signing up for a white-label multi-service app review collection software is an easy method to start generating extra revenue for your company while also providing a valuable service to your clients that will help them grow theirs.
3. What Should I Look For In Reseller Review Collection Software?
What a fantastic query! Comparing features and pricing among several white-label review gathering services is usually a good idea. If you’re just starting out and this is a new side business for you, or if you’re not sure how your present clientele will react to this new service, pricing could be a big consideration.
Fortunately, when it comes to how suppliers lay out their offerings, the white-label review collection price is a bit uneven. We charge based on the number of review requests you assign to each sub-account, for example.
Our most basic subscription (which costs $49.99 a month) provides 200 review requests, which you can split among your sub-accounts. The only restriction we have is that each sub-account must have at least 20 review requests allocated to it. You could have up to 10 sub-accounts for your clients based on a minimum of 20 review requests per account.
You can also assign different quotas to different sub-accounts. For example, if you have one client with a large number of monthly clients, you could assign 100 review requests to them (for which you could charge a premium) while retaining 20 review requests assigned to your other sub-accounts. You have a lot more flexibility with request quotas than with other pricing structures.
What are those other pricing models, by the way? Charging per sub-account is the most prevalent pricing option. Typically, a corporation will charge $99 per month for a white-label reputation management service with three sub-accounts. Each extra sub-account costs $30 per month.
While this strategy appears straightforward, it fails to account for the fact that some of your clients may see a large number of customers per month (and so require a large number of review request quotas), while others may only see a few. In most circumstances, we believe that charging a flat cost per sub-account is ineffective.
What About Features?
When determining which provider to go with, the features provided in a white-label reseller account are surely a factor to consider. In general, most reputation management services offer the same set of capabilities.
They can all send out review requests by text message or email, they can all follow up with clients automatically depending on a specified schedule, and they can all report and connect to the most popular review services.
Sub-features, or ‘extras,’ as we like to call them, can vary from one provider to the next. Some companies give philanthropic incentives in exchange for evaluations, while others may offer automatic social network posting.
Before making a selection, you should compare what you believe is most important to you and your clients.
4. What Should I Do Before Signing Up?
You should have a business plan in place before signing up for a white-label review management solution. Figure out how much you’re paying per account with your white-label provider, and then create a price plan for your customers.
Once you’ve signed up, we recommend having at least one customer ready to go. This takes a lot of the tension out of signing up because one client can often cover the full cost of the reseller plan.
Make sure you have a system in place to bill your clients for the services you’ll be providing. There are a number of excellent recurring billing options available, some of which are even free to use. A fantastic article on free recurring invoicing software may be found here.
Conclusion
White-label review collection software is an excellent approach to capitalize on the massive review collection trend. Almost every B2C company needs review collection, and if they have a high volume of business, managing it manually would be very time-consuming and costly. As a result, review collection software is a very straightforward sell, with a high retention rate. Hopefully, this blog post has assisted you in finding the correct provider, allowing you to make a significant influence on your clients’ revenue while also increasing your own.
