7 Split Testing Methods for Identifying the Best Landing Page Variations

Have you ever created a landing page and wondered if it was really the best version? Have you ever questioned whether a different design or copy would perform better? These are common questions that marketers and business owners face when creating landing pages. Luckily, there is a solution to this problem: split testing.

Split testing, also known as A/B testing, is a method of comparing two or more versions of a landing page to see which one performs better. Most of the well-known SEO experts use this split testing method. By using split testing, you can identify the best variations of your landing page and improve your conversion rate. Here, we will discuss 7 split-testing methods for identifying the best landing page variations.

A/B Testing

A/B testing is a simple form of split testing that involves comparing two versions of a web page or app, with only one variable being different between the two versions. For example, you could test two different headlines on a landing page and see which one performs better in terms of conversions. 

Multivariate Testing

Multivariate testing is a more complex form of split testing that involves testing multiple variables simultaneously. It involves creating multiple variations of a web page or app, and testing different combinations of these variables to determine which combination performs the best. 

For example, you could test different headlines, images, and call-to-action buttons on a landing page to see which combination results in the highest conversion rate.

Redirect Testing

Redirect testing involves redirecting a sample of visitors to a different version of a web page or app. For example, you could redirect half of your visitors to one landing page and the other half to a different landing page. The aim is to compare the performance of different versions of a web page or app and determine which one is more effective in achieving a specific goal.

Scroll Testing

Scroll testing involves testing the length of the scroll on a web page or app. For example, you could test a landing page with a short scroll length and a landing page with a longer scroll length to see which one performs better in terms of conversions or engagement.

Heatmap Testing

Heatmap testing uses heatmap software to track where visitors are clicking on a web page or app. For example, you could use heatmap software to see which call-to-action buttons are getting the most clicks on your landing page. 

Usability Testing

Usability testing involves testing the usability of a web page or app, such as the ease of navigation or the clarity of the copy. For example, you could test the usability of a landing page by asking users to complete a specific task, such as filling out a form or making a purchase. 

Mobile Testing

Mobile testing tests the performance of a web page or app on different mobile devices, such as smartphones and tablets. For example, you could test a landing page on an iPhone and an Android device to see which one performs better in terms of conversions or engagement. 

Split testing is a powerful tool that allows you to improve the performance of your landing pages. By using these 7 split testing methods, you can identify the best variations of your landing page and increase your conversion rate. Remember to only test one variable at a time and to wait for a statistically significant sample size before making any conclusions. Happy testing!