Today, living a healthy lifestyle is increasing among many adults. Since the pandemic hit without warning, many have realised the importance of a healthy body. As a result, more and more businesses are advocating better product options that would benefit many people’s health.
One of the products that many businesses are offering today is detox drinks. Since many people have become more committed to an active lifestyle, more and more healthy food and drink shops are rising today. The thing is, this business type is appealing because people who don’t have the time to commit to an active lifestyle have the option to choose better and healthier food consumption.
However, selling products like detox drinks comes with advantages and cons. The truth is many businesses are marketing detox drinks unrealistically. Because of that, many have high expectations of what detox drinks can do to your body. If you plan on starting a detox drinks business, here are some advantages and disadvantages of marketing them.
Advantages
1 – Could influence people to hydrate regularly
Health dieticians would always recommend drinking at least eight glasses of water daily. But in reality, we know that most adults don’t follow that advice. One of the advantages of marketing detox drinks is they influence people to hydrate better and regularly.
One of the primary ingredients of detox drinks is water. And since many people don’t enjoy drinking water alone, detox drinks can be a great alternative to help them stay hydrated. For people always looking for a flavour in their beverages, detox drinks can be the better and healthier alternative.
2 – Provide nutrients from fruits and vegetables, especially for people who hate eating them
Another advantage of marketing detox drinks is they help people consume nutrients from fruits and vegetables. Many dieticians recommend including at least one to three greens in every adult’s daily food consumption. But just like the water advice, we know that most adults rarely include greens in their daily diet.
Since detox drinks are rich in fruits and vegetables, they can be a great source of nutrients for many adults. It can be appealing to people who rarely consume fruits and vegetables. On top of that, they will also have enough water to keep their bodies hydrated.
3 – Could reset people’s unhealthy eating habits
One of the advantages of healthy and greener food and drinks is they motivate and influence people to choose better eating habits. Even though many people can’t commit to resetting their habits completely, from time to time, with the help of healthy options like detox drinks, they could try to choose better eating habits.
Some even start slow by replacing sugar and carbonated drinks with detox drinks. Even though detox drinks have little scientific evidence in promoting weight loss, it’s packed with nutrients from fruits and vegetables that could help reset many’s unhealthy eating habits.
4 – Could influence people to have a positive body image
I just mentioned that there’s little scientific evidence about the weight loss effects of detox drinks. Even though that’s the case, including it in many people’s diet influences them to have a better and positive body image.
The truth is, when people start choosing better options that concern their health, they begin to gain more self-confidence. Even if the person is not yet seeing visible results of their fitness efforts and better food consumption choices, they begin to feel more confident by committing to their habits.
Disadvantages
5 – It could set unrealistic standards relating to weight loss
I mentioned earlier that many detox drink businesses promote them like miracle beverage that works overnight. As a result, many people who don’t take the time to learn about detox drinks believe those false claims.
Health professionals say the most efficient weight-loss activity you can do is combine regular exercises with calorie-deficit consumption. Relying on detox drinks alone won’t give you the dream body you want. That’s why when marketing detox drinks, it’s better to be transparent about how far it can help with people’s fitness journey.
6 – Can lower energy levels of people who depend entirely on detox drinks
Another disadvantage of marketing detox drinks is it could affect people’s energy levels, especially if the business is marketing a three-day detox that restricts food consumption. Reducing carbohydrate and calorie intake will indeed promote weight loss. However, both are necessary for providing people with the energy they need to operate optimally.
If businesses that sell detox drinks market them for weight loss and restrict food consumption, it could have adverse effects that could affect a person’s daily performance and condition.
7 – It could cause people to spend too much money and not receive the proper nutrients and effects they’re expecting
Lastly, detox drinks could cause people to spend massive amounts on detox drinks and realise they’re not getting the nutrients and effects they’re hoping for. Again, this could happen, especially for people buying detox drinks without researching their benefits and uses.
Many people learn too late that what they consume does not give them sufficient nutrients they need. It’s critical to understand that marketing is powerful. It may be profitable for a business to take people’s money, but it’s ethical to help them maximise their funds to better alternatives by marketing transparently.
Market ethically, transparently, and responsibly.
Every product and service in every industry comes with advantages and disadvantages. However, as business owners, you always have the power to control what you put out to the world. And since you can market to your advantage, it’s best to be ethical, transparent, and responsible in promoting health-related products like detox drinks.
About the author:
Bianca Banda is a writer for Wednesday Cleanse Day, an inclusive Australian brand that offers nutrient-rich cleansing and digestion products. The brand sources the finest ingredients available to create a solution that supports and improves the body’s natural restoration process.
