Since the spread of Covid 19, the media streaming software and OTT platform industry witnessed a steady rise in its users. The entertainment apps and services are now the most frequently used apps because of the following reasons:
- Easy access to the internet and technology
- Availability of different types of content
- Restricted human interaction due to social distancing
- The growing number of digital entertainment apps
Entertainment and Media Streaming Software Market Overview
According to Ipsos MORI research, 67% of smartphone users utilized sports, gaming, news, and entertainment apps approximately 2 to 3 times a day in 2017. Among those, 55% of users were using entertainment apps. According to PWC, in the next five years, the television viewing industry will be losing 25 million users while the OTT sector will witness a 6.9% CAGR increase by 2025.
In simple terms, the media streaming industry is becoming a highly competitive market, and those who will come with new E&M services will have a huge prospective audience. But to make a product that complies with users’ demands, a company needs reliable quality assurance entertainment technology experts that can help in maintaining quality and performance.
QA Testing for Media Streaming and OTT Apps
OTT automation testing or QA for media streaming apps is of the utmost importance. A media streaming software with glitches and bugs will be more stressful than entertaining, which doesn’t fit the purpose of the OTT platform. That’s why you need to have compatible and customized QA services in place to test features and functions before releasing the end product.
Usually, the QA experts start with functional testing for entertainment and media apps to check what the product does. They verify the features and functionalities of the app against customer requirements. The non-functional testing helps in evaluating usability, speed, accessibility, and identifying the actual working of the product. It ensures whether the product meets end-user expectations or not. Five of the commonly used media streaming software testing types are:
- User acceptance testing
In this testing, the product is handed to the users or QA experts create a simulated environment of users to determine the software needs and business processes. User acceptance testing decides whether the end product will be accepted by customers or not.
- Performance Testing
It is a set of tests that checks the app’s ability to handle user loads, heavy traffic, and how it performs during low connectivity issues. The QA engineers run multiple test cases to determine the performance level and issues that persist during the test run.
- User Interface Testing
The testing engineers inspect the frontend elements of the media streaming app to enable interactions with functionality on the backend elements like text inputs, buttons, checkboxes, and forms.
- Localization Testing
In this type of testing, the QA engineers test the app based on the perspective of a certain audience, residing in a specified region, with particular cultural peculiarities, and preferred language. The aim here is to determine how well the app functions for a particular region and audience that it’s meant to target.
- Compatibility Testing
The testing engineers run the app on devices with different operating systems, versions, hardware specifications, and browsers to check the app’s compatibility. It gives the developers an idea of how they can make the media streaming app compatible with as many devices as possible.
Quality Assurance That Comes After Product Release
The QA and testing process for media streaming apps does not end with product release. There’s also software support and maintenance. Companies keep developing and launching new updates (new features, content, design change, and so on) for their products. The processes that take place post-release are:
- Regression Testing
QA engineers perform regression testing to detect bugs and vulnerabilities in the already tested functionality whenever there’s a change in the code.
- Quality Assurance Audit
The QA team conducts the systematic estimation of the product quality to analyze the product performance after the new updates or code changes.
- Smoke Testing
It consists of a set of test cases that QA teams use to detect minor errors that might occur after bug fixing or new updates.
Conclusion
The online media streaming industry offers a vast amount of opportunities for content and software providers. But there’s also huge competition and in such an environment, product quality becomes very important.
That’s why you need to partner with a reliable and industry-specific QA service provider such as QASource.
To know why outsourcing media streaming software testing would be beneficial for you, contact QASource now.
