The Amazon business model is a great example of resourcefulness for everyone. Have you ever considered what is unique about Amazon Product Listing Design that makes them inimitable and stand out in this digital era of cutthroat competition? After completing 30,000+ Amazon product listing images, we have some worth discussing and informative takeaways for you.
Top quality, attractive visuals, and positive customer feedback can help buyers decide. These attributes give users a complete view of your product and whether it meets their needs.
Moreover, content consistency is another major factor that improves product page quality and beats probable market competitors.
Therefore, you must consider some major aspects to list your product images successfully on Amazon.
Amazon Product Listing Aspects You All Should Know
Here are some key aspects we have highlighted for you.
- Always do A/B Testing
A/B testing (AKA split testing) is a proven way to determine your product listing quality. For instance, whether visuals substantiate sales or not. One of the most crucial determinants of a good product listing is the click-through rate (CTR).
Your CTR mainly depends on five factors, including.
- Main Image
- Title
- Price
- Review
- Amazon Choice Badge
There are two effective ways to do A/B testing for your product listing images.
- Put your chosen image (Image A) on your Amazon page for a month. Also, put your chosen image (Image B) on the Amazon page for the next 30 days.
- Use Online Software to generate immediate results.
Once you have added both images, analyze which image gets more CTR. Use the image with maximum CTR as your product listing image. Remember, Amazon doesn’t give you any control over when it comes to split testing. So, make sure to rotate your images with time.
The other way is to use online software to analyze results in less time, as the stats are mostly true. So, based on the stats, make your decision, and add the best image after that.
- Consider 3D Rendering
Do you know the secret of perfect images on Amazon? Well, most Amazon sellers get their 3D images rendered.
3D rendering is creating a product’s virtual images using multiple software such as 3Ds Max. Brands can take a competitive advantage on Amazon by uploading 3D-rendered images. Such images are of premium quality, perfectly represent a product, and attract maximum buyers.
Nowadays, consumers react more to emotional trigger images than rational ones. That’s why brands use emotional triggers to attract buyers and help them make their final decision. It authenticates the probability of buying products and helps brands increase their sales.
You can never provide buyers with a complete view of the product using contemporary photography. They can’t learn more about product specifications by seeing a single photo. You can use digital product photography to sell every product, as it can put your brand in trouble.
That’s where 3D rendering works magically for you and helps you to present your product from multiple angles.
Digital product photography not only takes ages but costs you a fortune. Conversely, with 3D rendering, you will have just one 3D model that portrays every angle of a product. Besides, you don’t need to ship your product to a photographer to take its pictures from different angles. It’s a costly and time-consuming process. Not every seller can afford it.
- Infographics Are Important
You all know that a picture says much more than words. This phrase is equally true for Amazon and its marketed products. When you sell your product digitally, images become the best way to visualize and present your products to buyers.
That’s why Amazon infographics are considered the best secret and most suitable way to increase your conversion and product sales.
One of the top secrets to persuading customers towards your services, brand, or products is by adding eye-catchy content with infographics. You can fabricate an infographic with exactitude, as it’s an effective tool for describing your brand or product.
It is 100% sure that a detailed infographic can help your brand get more conversions and create more inbound marketing opportunities.
- Top-Quality Photos
Amazon has visibly marked guidelines related to product photography. Amazon sellers need to acknowledge those guidelines. Generally, most product retailers can’t generate online sales from their products due to poor photography or bad image quality. That’s where 3rd party sellers can be helpful. Their in-house professional photographers can take photos with great selling potential.
There is nothing better than outsourcing these services to a third party. It saves time and helps you focus on other aspects of your product promotion.
- Think Creatively and Outside the Box
Over the past few years, the foundations of perfect Amazon techniques have changed significantly. Based on research, analysis, and past experiences, it is necessary to discover innovative ways to design Amazon product listing images instead of following contemporary practices of creating outdated images.
Most new sellers are following the latest trends to become top and reliable sellers on Amazon. You can also become a trendsetter on Amazon by introducing creative ways to design Amazon product listing images.
Testing several images, making small changes, and showing patience after uploading your product images to observe audience response is essential. It is strongly recommended to test one element at a time and avoid testing multiple items to avoid some mess, as they can affect your overall selling negatively.
Things to Do for Professional Amazon Listing Images
Here’s how you can create top-quality product listing images on Amazon.
- Only use top-quality images with a lot of detail.
- Your product must cover 85% of the picture area.
- Use a consistent layout and style for all your product images.
- Show how to use your product and how it looks when assembled.
- Include your brand name and the company’s logo on the product.
For quality results, getting help from a professional Amazon product listing design agency that uses the latest tools and techniques to create quality product images is preferable. These photos and infographics can help buyers decide whether they should spend money on buying your product.
The right size, clear image, and correct information are only iceberg tips when creating an effective Amazon listing.
Things You Should Avoid in Amazon Product Listing
When you start Amazon product listing design, you must avoid a few things while taking product photos or creating graphics to provide more information to the buyer.
- Firstly, don’t do anything opposite to whatever we mentioned above.
- Avoid blurry, dark, or individual images; these photos will never help you sell merchandise.
- Don’t break Amazon’s requirements, as it may cause failed listing.
What else should you avoid while setting up your product image?
- Don’t add fancy graphics or unnecessary information.
- Don’t splash photos with unnecessary or irrelevant elements.
- Avoid adding website information, trademarks, or Amazon badges.
- Don’t add marketing messages or call to action such as ‘order now.’
The above-mentioned dos and don’ts can help you design a better product image.
Bottom Line
Multiple factors decide the success or failure of a product’s image listing on Amazon. Nevertheless, you can consider the factors mentioned above to create a successful Amazon product listing image design.
Always take the assistance of professional Amazon experts, as they can better share their thoughts based on expertise and ongoing trends.
So, make your product or brand shine on Amazon by choosing top-quality images with A+ content.
