Rising health consciousness among consumers regarding waterborne diseases and government initiatives to promote clean drinking habits among individuals are the leading factors driving the India water purifiers market during the projected period.
According to TechSci Research report, “India Water Purifiers Market – By Region, Competition, Forecast & Opportunities, 2018-2028F”, The increasing level of water pollution, rising awareness among consumers regarding the negative impact of waterborne diseases, etc., are fueling the overall sales of this market in India. Other significant factors, such as rising demand for smart water purifiers and increasing product launches by water purifier companies, contribute further to the market growth.
A water purifier maintains the vital vitamins and minerals in the water while removing the extra salts, suspended particles, and germs. Technologies such as RO (Reverse Osmosis), UV (Ultraviolet), UF (Ultra-filtration), nanofiltration, etc., are used in water purification. Water purifier offers various advantages, such as removing toxic metals from water, protection against harmful organisms, etc. This is a significant factor boosting the market of water purifiers in India.
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High TDS (Total Dissolved Solids) level in water is another factor prompting consumers to purchase water purifiers. Inorganic salts and particles of organic substances constitute TDS. According to WHO (World Health Organization) research, TDS levels below 300 mg per liter are deemed acceptable, 900 mg per liter are considered poor, and 1,200 mg or more are deemed unsatisfactory. According to the Bureau of Indian Standards, the allowable limit of TDS for drinking water is 500 mg/L. Several technically advanced water purifiers on the market reduce the water’s excess TDS level and have various other advantageous features that are crucial for getting rid of harmful contaminants. To ensure that a person drinks safe and healthy water, water purifiers with 100% RO and UV filtration allow 100% water to flow through the purification system. The water is additionally treated with UV exposure every four hours, ensuring it is always hygienic.
Also, market players are focusing on launching new products, expanding their product portfolio, and attracting good consumer base. For instance, in 2022, LG launched its new home appliances, including UV+UF water purifiers. Similarly, in 2021, Kent RO Systems launched its next-gen RO water purifier that claims to offer double UV protection and real-time digital display of purity. Also, in 2021, A.O. Smith launched INVI-U1, an under-the-counter inline UV water purifier equipped with a five-stage purification process.
Moreover, the water purifier market in India has been observing an increase in demand for smart water purifiers. Therefore, market players are launching such products to cater to the growing demand. For instance, in 2022, Lustral Water launched AI (Artificial Intelligence) and IoT (Internet of Things) enabled water purifiers equipped with built-in sensors. Also, Xiaomi offers a smart water purifier under its brand ‘Mi,’ which can be connected through the smart application. These factors are projected to further fuel the market growth during the forecast period.
The water purifiers market is segmented based on type, technology, end-user, distribution channel, and region. The distribution channel segment is divided into supermarkets/hypermarkets, multi-branded stores, exclusive stores, online, and others (distributor/dealer sales, direct sales, etc. The online segment is gaining popularity. Also, various water purifier brands are expanding their online presence to enhance their consumer reach. Also, consumers choose to purchase through these platforms since it saves time, offer convenience, along with various discounts and other benefits. These factors are projected to fuel market growth in the forecast period.
Regarding technology, RO (Reverse Osmosis) is the dominating category. RO is a water purification method that uses pressure to push molecules through a semipermeable membrane to remove water pollutants. It offers various advantages, such as removing commonly found cryptosporidium in rivers, lakes, public supply water, etc. This segment is anticipated to dominate the market during the forecast period.
Key market players in the India water purifiers market include:
- Eureka Forbes Limited
- Kent Ro Systems Ltd
- Hindustan Unilever Limited
- Livpure Smart Homes Private Limited
- A. O. Smith Corporation
- Franke Faber India Private Limited
- Havells India Limited
- V-Guard Industries Ltd.
- Brita India Water Solutions Private Limited
- Usha Shriram Enterprises Pvt. Ltd.
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“The water purifier market in India has been observing significant growth over the past few years. Smart water purifiers offered in the market are expected to drive market growth at a higher rate during the forecast period. Also, government initiatives are further encouraging the population to purchase these products. Such factors are further anticipated to contribute to the growth of this market.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based India management consulting firm.
India Water Purifiers Market, By Type (Counter Top, Floor Standing, Under Sink, Faucet Mount & Others (Filter Pitchers, Water Dispenser with Purifier, etc.)), By Technology Market Share Analysis (RO, UF, UV, Media & Others (RO+UV+UF, Nanofiltration, etc.)) By End Use (Commercial, Residential), By Distribution Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Exclusive Stores, Online, and Others (Distributor/Dealer Sales, Direct Sales, etc.),), By Region (North India, South India, West India, East India), Competition, Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of water purifiers and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in India water purifiers market.