It is not difficult to find websites, pages, and profiles on social networks with links and content from other platforms. An example is famous profiles on Instagram that provide links in the bio that direct to some type of product or service being launched. Another example very common are sites that use videos directly posted on YouTube, something called network integrity. This strategy is widely used within digital marketing.
If you have a digital business or want to conquer your own space on the internet, it is important to understand the importance of using different platforms and content formats as a way to keep your business up to date by talking to different groups. To learn how to get started and use the connection between platforms and networks, pay attention to the tips below.Â
Reuse content on social media
Instagram remains the best example to illustrate how connections work. At the beginning of the pandemic, its main competitor, TikTok, became very popular, but this did not reduce Instagram users because people started using the two networks to publish content. Then, Instagram created Reels, a short video format, very similar to TikTok. This makes it possible not only to create content, but also to share it, so a video posted on TikTok can become a Reels on Instagram, and a video produced on Instagram can become a TikTok content.
The same logic works for Facebook. Although the social network has been abandoned by the vast majority of the young audience, there is still a relevant portion of users related to people of 40+ years old. Unlike TikTok and Instagram, Facebook allows the creation of content in text forms. It is a great idea for those who want to carry out deeper analysis on products and goods, while people can read, comment and share it.
Of the social networks we’ve covered, Twitter may be the most versatile. Despite having a limited number of texts, the platform allows videos, GIFs, and images, in addition to interacting very well with other platforms, such as search engines, YouTube, and other social networks. It is not difficult to find Twitter content on Instagram, as well as Instagram content on Twitter, because the bluebird network is the one that delivers the most agility.
Share content on different platforms
Using Google content on social networks is nothing new, but it always generates interest. Of all the tools that Google offers, YouTube is the most integrated with social networks, because people want to show what they are watching. If you own a business, it’s important to know how to use YouTube as a promoter. For a business focused on food, for example, it’s in the public interest to watch how the recipes are made or how the ingredients are selected, so cooking programs are very successful.
Another example for a business that wants to use YouTube as a content partner are companies focused on pet products. Even though some people have exotic animals, such as iguanas, mice, and snakes, the most domesticated animals are always a hit on social media. Therefore, recording pets using products available or manufactured by the company is a great marketing strategy in this case.
