What’s hot right now? What’s trending on social media?
Please take a look at it. Trends we are anticipating to see as we go through in 2022:
To put it simply, digital developers and content makers generate content. They make films, images, graphics, instructional tools, blog material, and so on, and disseminate them through different platforms such as Instagram, YouTube, TikTok, and their website. Their work description is included in their job title.
We estimate that the creative economy is worth more than $100 billion and is only getting started. Many sites, like TikTok, Instagram, Pinterest, and even LinkedIn, have actively participated in creative marketplaces and creator tools. These resources help creators connect with their audiences and collaborate with brands.Â
Social Media Trends to Look Out For in 2022-23:
1. TikTok will be the dominant social media platform
During the epidemic, we started hearing about a new thing that most of my co-workers and acquaintances had in common: TikTok.
TikTok’s rise has been undoubtedly rapid. The phrase ‘TikTok’ witnessed a 61 percent year-over-year rise at the start of 2021, and it was the first non-Facebook app to exceed 3 million global downloads.
In 2022, TikTok will continue to soar as more businesses investigate how they may use the app’s popularity to increase brand recognition and engagement.
2. Reaching new audiences will be a firm’s new priority
It’s essential to be consistent and active in posting, capitalize on trends and buzzy material, and invest in high-quality creative assets to have an online presence.
Furthermore, to create stronger ties with your current audiences, you should engage with your followers via interactive aspects such as polls, Q&As, and live videos.
HubSpot’s Blog Research discovered that the primary aims of most marketers’ social media strategies in 2021 were:
- Product/service promotion (35 percent)
- Raising brand exposure and reaching out to new audiences (34 percent)
- Boosting revenue/sales (34 percent)
- However, 76% of marketers expect their aims to alter in 2022.
As we approach 2022, most marketers’ significant objectives include:
- Raising brand exposure and reaching out to new audiences (39 percent
- Developing client relationships/increasing brand loyalty (33 percent
- Improving Customer Retention and Service (32 percent
- Most consumers had to convert to an online-first purchase experience during the pandemic.
As we approach 2022, companies will be thinking about how to attract new audiences through social media, create deeper relationships with existing audiences, and enhance customer service to secure long-term client loyalty.
3. Businesses will make more specialized social media hires
Social media is an indisputably effective marketing technique for your company.
Also, social media isn’t simply for brand exposure. It’s also a powerful revenue-generating tool. 79% of individuals feel that user-generated material on social media significantly affects their shopping choices.
Consider employing a social media community manager to establish and connect with your online audiences if you haven’t previously. These managers set the tone, voice, and dialogues for your brand, so it’s worthwhile if your audience is ready to interact with your brand on social media.
4. Influencer marketing will reach maturity in 2022
The epidemic hastened the emergence of “unfiltered” (or less scripted) material, as well as “everyday influencers” like micro-and nano-influencers. During the epidemic, many individuals trusted influencers more than marketers.
The ongoing emergence of influencers in venues such as TikTok, where companies had difficulty creating a positioning, ultimately created an ideal environment for content collaborations. In the coming times, we will see more influencer collaborations. According to experts, what will social media look like in 2022?
Partner with the influencers that make the most sense for your company. Influencers with possibly smaller but more engaged audiences and influencers who specialize in more specialized and relevant themes will be included.
5. Augmented Reality will become the preferred method for customers to test on items and interact with companies
Augmented Reality (AR) has been available for a few years, and it’s becoming more usual for firms to employ AR to allow consumers to try things before purchasing them.
AR has also shown to be beneficial to a company’s bottom line. AR may increase purchase click-through rates by up to 33%.
Carolina Arguelles Navas, Snap Inc.’s Head of AR Product Strategy and Product Marketing, informed me that in 2022, augmented reality (AR) would be the preferred alternative for customers when trying on things. According to Navas, “Over the last two years, we’ve witnessed an explosion in interest and engagement with augmented reality, with over 200 million Snap chatters engaging with it daily. The tendency is here to stay, and it will only become stronger
Suppose you believe augmented reality (AR) could be a good fit for your brand. In that case, Snapchat is an effective platform to test it — the social platform reaches over 90% of 13-24-year-olds and 75% of 13-34-year-olds in the United States, including nearly one in every two smartphone users, so it’s an excellent opportunity to get your products in front of a large audience.
6. More investments in Instagram and Twitter
Twitter, for example, achieved around 200 million magnetizable daily active users in the third quarter of 2020, a 29 percent increase year-on-year.
On the other hand, Instagram had a roughly 14 percent increase in user time spent on the app between 2019 and 2020, reaching an average of 30 minutes per day. Undoubtedly, a higher rate of engagement growth than on any other social platform.
As Twitter and Instagram grow in popularity, more marketers will spend on both channels in times to come. They tend to increase their investment in Twitter in 2022, while 63% plan to decrease their investment.
7. Social advertising will advance in sophistication
As Google expects to phase out cookie monitoring by 2023, the death of the third-party cookie will begin in the following year, requiring many marketers to pivot their present strategy as social advertising advances.
Thankfully, many extremely successful advertising choices do not require third-party cookies. User-generated content targeted and tailored adverts across social media platforms, email marketing, and search engine retargeting campaigns are examples of user-generated content. Rather than relying on third-party cookies to define your advertising strategy, this is an excellent chance to establish better a data-driven approach based on analytics to understand your users’ interests and preferences better.
8. More long-form and short-form material and live businesses will invest in audio chat rooms
It’s no surprise that video is becoming more popular across social media platforms, especially with the development of video-focused platforms like TikTok.
According to the HubSpot Blog, 64% of marketers want to use more short-form videos in 2022. Because snackable content is effective, these short-form films will likely be concise, engaging, and consumable bits of content that span many social networks. All of this indicates that if you haven’t previously invested in either short or long-form video, consider testing both as we have.
9. The desire for social selling will increase
Social media networks have worked hard to develop native shopping experiences that allow users to buy things without leaving their platforms.
Consider Instagram’s Shoppable Stories, which allow you to purchase a product sticker without leaving the app.
Other platforms have invested in native advertising to provide consumers with a seamless experience. TikTok, for example, developed the Spark Ads advertising structure, which allows companies to raise the prominence of current organic content.
As we approach 2022, more firms will employ social selling to contact people whenever — and wherever — they are ready to buy. Why not allow your Instagram followers to purchase your products?
10. Consumers will desire Snackable content
We witnessed the introduction of TikTok and Instagram Reels in 2020, ongoing engagement on Facebook, Instagram, and Snapchat Stories content, and marketers generating new short-form or “snackable” pieces of content to educate customers about their brand.
As people’s attention spans on social media continue to shorten and more individuals browse endlessly through feeds while bored at home, snackable material is unlikely to fade soon.
Read this handy piece to discover more about the four categories of snackable content your company should exploit next year.
