Brands that sell luxury products will have come across rigid boxes which can be used to package the product. This packaging is a popular one in this industry because it can provide excellent support and can give a luxury feel. It can even be referred to as premium or high-end packaging because of its weight plus expense. The packaging includes sturdy paper-based packaging that comprises high-thickness chipboard which gets wrapped in decorative specialty paper. The boxes are able to provide a premium feel which enhances the consumer’s unboxing experience letting you have more opportunities to establish your brand.
If you are interested in knowing more about this type of packaging for luxury products, read on to find out more:
High-strength packaging
The packaging is one that tends to be tougher, harder as well as more rigid in comparison to regular, everyday packaging. Luxury products need this type of packaging so that the product can remain secure in the box and also so that a brand can show people that the product is a high-end one.
Usually, the box will have hard materials such as paperboard, however, it is possible that the packaging can even have interesting overlays such as fabric, artificial leather, resin, thin lightweight wood, etc.
When people look at the packaging they get the impression that a luxury product is inside the packaging therefore it is the best one to choose for merchandise like this.
Availability of different style boxes
There are different design boxes present in this category. A brand can therefore choose the one most suited to what they are selling and also the option that will stand out to the consumer base.
For example, you can choose the magnetic closures option. This is a box that unsnaps two bits of cardboard which are able to snap right back within the place when the box is closed. This is able to give the packaging a feeling of elegance along with practicality. A magnetic closure box appears like a package that has a lid which is attached to one side. The flap present on the other side has two magnets that get inserted among the layers of paperboard.
You can even get tube or rolled-edge tube packaging which is a cylindrical packaging type. You can get it in telescopic and shoulder-neck opening styles allowing it to be perfect for cosmetics, accessories, etc.
A company can choose the best one which will be perfectly right for the product they want to package in the box.
Design in a luxurious way
It is also possible for brands to design custom rigid boxes in a luxurious way, therefore, allowing people to know that the product is like this inside.
You can for instance consider a packaging design theme that will suggest elegance and luxury like the minimalism theme. You will keep the design simple but at the same time, it will look wonderful. This packaging design does not include many details on the box which are able to confuse the customer.
Color scheme
Brands aiming to give the impression of luxury will need to select the best color scheme which will be able to give this impression easily to shoppers. If you are confused about what colors will be able to give this luxurious impression, have a look at what colors stand for and mean. You can even select a good brand color that you include on packaging as this will help let people know about your brand.
For example, you can choose dark green which implies wealth, luxury as well as professional quality. Purple is another color that suggests luxury, loyalty, etc.
Promote your brand
With the help of custom-printed rigid boxes, you can effectively promote your brand as when these boxes are designed right, they are able to be more prominent than the competition. Include your attractive logo on your boxes which should be designed in a way that suggests luxury. The logo should look professional and be memorable as well.
As said above, you can include your brand colors on the packaging also. If you have a brand tagline, include it as well. If you think customers will find it helpful, you can add your brand’s contact details to the packaging.
Rigid boxes wholesale are indeed the epitome of luxury packaging. However, you need to be careful when designing the packaging if you want it to give this image of your company. The boxes will need to be perfect in all aspects including size, shape, design, etc. Perfect packaging will be able to show customers that your brand is a high-quality one that focuses on giving customers a good impression when it comes to the packaging and the product as well. You can aim to design the boxes so that your target audience will like them and want to try what you are selling.
